Digital marketing is a vital part of your business, and email lists are still considered the top marketing tool for small businesses. With the insurance industry being so competitive, email is one of the best ways to increase engagement and drive website traffic. How Email Marketing for Insurance Agents Drives Traffic Email can bring more […]
Here is a simple 4 Step business exercise to guide your agency or brokerage through the most reliable growth strategy. I’ve used this system with hundreds of clients throughout North America. The general reaction has been, “Oh! Now that I look at it that way, this is way easier than what I was doing before.” […]
Many insurance agency owners fret continuously about how to grow their business. What is more important: acquiring new leads, converting those leads into customers or retaining the customer base you already have. The simple answer is all three aspects are equally important. In order to grow, your business has to be adding new customers. At […]
Marketing Automation for Insurance Agents and Brokers You won’t find an issue of an insurance trade magazine these days without at least one author exhorting readers to “go digital” or “insurance marketing automation can help secure the future of the industry.” Sometimes it’s even: “Go digital or die.” Likewise, carriers are pushing, cajoling, and needling […]
Ever get baffled or confused about insurance marketing? It’s different than it used to be. That’s because people are different than they used to be. More precisely, their behavior is. Their psychology is the same. But a lot of what they do is very different. Like the way they read. That way they research. The […]
Agents and brokers have every reason to love referrals so much. Unfortunately, most insurance marketers do it the wrong way. Here are 5 Quick Tips To Get More Referrals. Why do insurance agents and brokers love referrals so much as part of their marketing strategy? That’s easy: Cheap, cheap, cheap customer acquisition cost. Done well, […]
Why We Love Social Media Videos That Create Engagement If you haven’t thought about sharing videos on your social media, you could be missing out on an opportunity to build stronger relationships and engagement. Many times when you think of videos, you probably think of YouTube. While YouTube is also a great platform, using shorter […]
And why most insurance marketers are underutilizing it. Marketers know the biggest challenge today is standing out from all the noise the consumers are bombarded with. Consumers are blasted with advertisements on TV, in person, on the web and definitely in their inbox. Smart insurance marketers know one way to disrupt the noise is to […]
In a turbulent world, intelligence wins. And – good news – you can control how smart you are. IQ is not fixed. If ever there was a time for insurance agents to be smart, it’s now. I’m not talking about being a ‘nerd’ – though, technical skills matter more than ever. I’m talking about the […]
It takes finesse to be a true Customer Service Agent. More and more, people want instant gratification, this spreads to the world of service as well. Whether it’s purchasing a car, insurance, or shopping online, people want to feel like they matter. Before we dig into handling an unhappy customer, let’s look at some research. […]
