And why most insurance marketers are underutilizing it. Marketers know the biggest challenge today is standing out from all the noise the consumers are bombarded with. Consumers are blasted with advertisements on TV, in person, on the web and definitely in their inbox. Smart insurance marketers know one way to disrupt the noise is to […]
In a turbulent world, intelligence wins. And – good news – you can control how smart you are. IQ is not fixed. If ever there was a time for insurance agents to be smart, it’s now. I’m not talking about being a ‘nerd’ – though, technical skills matter more than ever. I’m talking about the […]
It takes finesse to be a true Customer Service Agent. More and more, people want instant gratification, this spreads to the world of service as well. Whether it’s purchasing a car, insurance, or shopping online, people want to feel like they matter. Before we dig into handling an unhappy customer, let’s look at some research. […]
Michael Jans: Hello, everybody this is Michael Jans, founder of Agency Revolution. We make it easy for you to automate your systems, engage your customers and grow your agency or brokerage. I want to welcome you to this episode of the Connected Insurance Podcast where we explore the trends, innovations, challenges and solutions to the […]
According to Neil Patel, including a video on a landing page can increase conversion by 80%. In fact, at Agency Revolution, we see better conversion rates for our clients that use videos on their quote pages. We Live in a Mobile World It’s easy to see why this trend is so important. As more of […]
When will your customers go from lazy to leaving? (Here’s how you can make them go from lazy to loyal) I recently had the greatest conversation with Kitty Ambers, CEO of NetVU. (It’s part of our Connected Insurance Podcast. When we publish it, you must listen to it. She’s in my Brokers-Best-Friend Department. We’re releasing […]
How many consumers use the internet? How often? What do they do? It’s almost fruitless to cite statistics. Internet usage grows and morphs so quickly, whatever report we cite will quickly be out of date. 90% of the North American population is connected. Most of those are connected throughout the day. And most of those […]
Have you noticed your insurance office on Google’s Knowledge Panel? The Knowledge Panel offers more than just basic information. You can see hours of operation, photos from Google My Business, as well as photos from users and your website. You can even find out how popular your business is at certain times and days of […]
Over the years Agency Revolution has had thousands of clients, hungry for insurance marketing tips, techniques and strategies – and a community willing to share their marketing tests, secrets and results. It’s been common for one of our conference or boot camp speakers to get in front of 500 fellow agents and brokers to share a […]
From time to time, an insurance agent or broker will share a bewildering story about their retention. Part of their market territory goes south on them. A zip code or postal code. A class of business. A niche. The whole book even! If I’m going to dig into this, I start with the fundamental question: […]
