From time to time, an insurance agent or broker will share a bewildering story about their retention. Part of their market territory goes south on them. A zip code or postal code. A class of business. A niche. The whole book even! If I’m going to dig into this, I start with the fundamental question: […]
If you had to say one thing to the agency-broker insurance channel, what would you say? And what if you had to shoe-horn it into 300 words? That’s what I wanted to write. And, in a moment, share it with you. (Then, I’ll ask for your advice.) It was not my idea. I got cajoled. […]
In the Insurance Agent/Broker world we know that content creation is incredibly valuable in building your presence on the web. Insurance is one of the most competitive keywords on Google, which makes it even more important to continue to add new content to your site. One of the ways to add content on a regular […]
Want to triple your top line revenue? In five years? Dumb question? Maybe. I know you can do it because I’ve seen plenty of agents and brokers do just that with the right marketing tools and strategy. They’ve taken average insurance agency revenue numbers and turned them into increased revenue and constant growth. By the […]
