4 Ways Insurance Agents & Brokers can Keep Communications Going with Clients

4 ways insurance agents can keep communications going with clients

It’s time to poke the bear When it comes to maintaining ongoing communications with their customers, many independent insurance agents and brokers are as reticent to start sending out emails as they would be to poke a sleeping bear. “They’re already customers,” they think. “If I email them, they might remember they’re paying for insurance, […]

Brand Positioning: Map Your Service Features to Client Benefits

Brand Positioning: Map Your Service Features to Client Benefits

Branding is too often thought of as simply the design that accompanies your business assets like websites and business cards In reality, it is so much more than that. The core of your brand is defined by the way that your service offering fits into the lives of your clients. The way to establish that […]

The value of creating an impactful slogan for independent insurance agencies & brokerages

The Value of Creating an Impactful Slogan

Once you have gone through the steps of defining who your ideal client is… Along with clarifying your own areas of expertise, the next critical step is coming up with a powerful slogan for your business. Here are three important aspects essential for creating a slogan that will raise visibility, increase credibility and consistently attract […]

The Digital Marketing Toolkit – How to build a website that attracts insurance consumers

The Digital Marketing Toolkit – How to Build a Website that Attracts Insurance Consumers

We’ve all heard the message: ‘go digital…or die!’ That sounds pretty dire, but, of course, we need to be where the consumer is. And, today’s insurance customer is very comfortable in the digital world: 81% research online before shopping 88% trust online reviews as much as they trust personal recommendations 98.4% check their email daily, […]

Choosing a Niche - Why it Matters

Choosing a Niche – Why it Matters

There’s a mistake I see many insurance professionals making in the name of attracting more business, and it holds their business back and keeps them playing small. What is that mistake? Not defining their target client or choosing a niche. I often hear agents & brokers shy away from choosing a specific niche because they’re […]

Revamped Dashboard - A New Perspective on Connect

Revamped Dashboard | A New Perspective on Connect™

We designed Connect™ to transform your agency management system into a communication tool. This summer, we spent some time discussing how we can give you more insight into how that integration is working for you every time you log in. Like a car dashboard, this new perspective will help you determine the health of your […]

Attract New Business

How to Attract Your Ideal Client With a Dynamic Website

The new public face of your insurance agency is your company website. More than your business card, more than your physical storefront, even more than your own appearance, the way your site looks and acts is the way that people will perceive your business. 80% of people judge the credibility of a company based on […]