You don’t need to do it all yourself. Marketing is a team sport. Your own team – the agency staff – must be engaged. To help the agency ‘listen’ and record questions that your marketplace has. And, to help distribute content using ‘the Lagniappe Method.’ But, your team – and your expanded team – can […]
Michael Jans: Mike Albert, thank you so much for joining us. How are you today? Mike Albert: I’m doing well. How are you? Michael: I’m very, very good. Thank you so much. First thing I’ll ask you is for a short thumbnail on your background and what led you to this interesting and important place […]
Michael Jans: All right, so this time I’ve got two guests and I’m going to try to keep this organized so that it doesn’t turn into a circus affair. Josh Morgan and George Wynne, both from the same organization, Keystone. One of the highly respected, some people call them clusters, but we’re not going to […]
Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]
Michael Jans: Anson Ross Thompson thank you so much for joining us, how are you today? Anson Ross Thompson: I am fantastic Michael, how are you? Michael: I’m doing very good, thank you. Having survived our first monsoon of the season, doing quite well here and Cave Creek. You are in Indiana today and I […]
Most people confuse ‘advertising’ with ‘marketing.’ Sure, sometimes you can use them interchangeably. But, advertising is generally a sub-set of marketing. The purpose of an ad is usually to get attention. It’s to generate leads. The purpose of marketing is to guide the entire ‘customer journey’ from beginning to end. It’s not just about ‘getting […]
Michael Jans: Ely Kaplansky, thank you so much for joining us today. How are you? Ely Kaplansky: I’m doing great, thank you. Pleasure to be with you. Michael: All right. Ely, we’ve known each other for quite a while. This is in our first rodeo. Obviously, you’ve been at the top of my list as […]
What is a landing page? Considering all of the moving pieces that go into a marketing system, it may seem a tad obsessive to focus on optimizing your landing pages. But when it comes to the success or failure of your marketing campaigns, your landing page plays a crucial role and presents some of the […]
Michael: Bob Hartwig, thank you so much for joining us. It’s an honor and privilege to have you with us today. Thank you. Robert: Well, very glad to be here, Michael. There’s a lot going on in this business today. I’m so happy to talk about some of those things with you. Michael: In terms […]
Let’s imagine that your competitor can offer the same policy and protection you can. The exact same. Who wins the customer? This is a critical problem in insurance today. After all, a LOT of policies are so similar, the average customer just can’t tell the difference. Certainly, not the average customer. And, the mouthpieces at […]
