When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and […]
The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]
How a fully-loaded digital hub and expert marketing guidance elevated this newly independent agency Lofton Wells Insurance, a Tennessee-based former Nationwide Exclusive agency has served customers across the south for more than 30 years. As the agency prepared for their transition to independence, upgrading the website and establishing digital marketing capabilities were essential first steps. […]
Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency. 1. Study your audience Before you […]
Marketing automation integrates with HawkSoft management system to close half of all sales calls Independent insurance agency All Lines Insurance returned to Agency Revolution seeking to enhance its digital presence and leverage the wealth of data in its agency management system. Impressed with how seamless it was to integrate with HawkSoft, the team quickly spun […]
It’s tempting to chase the “latest and greatest” digital marketing tools to keep your brand relevant, but if you’re not using foundational marketing tools to their full potential, you’re wasting time and money. From websites that drive traffic to an engaging social media presence, you must have solid fundamentals in place to create a progressive […]
What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]
How Columbia Insurance & Wealth Management Grows Its Agency Columbia Insurance & Wealth Management has 15,000 commercial and personal lines policies in force. In 2017, the agency set out to improve client communications and smooth the onboarding process for new clients from mergers and acquisitions. Columbia chose Agency Revolution’s website marketing package, Attract™, noting that […]
How to Create an Automated Customer Engagement System It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 82% of buyers are willing to pay more for a great customer experience. A Walker study found that 2020 would be the first year for […]
If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level. Agency Revolution is dedicated to helping insurance agents and […]
