How to know it's time to automate your marketing needs

February 12, 2019

How to Know It’s Time to Automate Your Marketing Needs

As an insurance agent or broker, you know how hectic a typical workday can be. Staying up-to-date with industry trends, working with clients and just keeping things going takes up most of your time. You’re busy enough with being an insurance professional, so how can you be expected to be a marketing pro on top […]


February 5, 2019

5 Keys to Building a Great Client Experience

We talked with Jeff Roy, President & CEO of the Excalibur Insurance Group in Canada, about what it takes to thrive as an “insurancepreneur” in 2019 and beyond—his take: Stop selling insurance and start building a brand experience that seamlessly delivers on your clients’ wants, the way they want them. 1. Tech is great… But […]

Glimpse the Future with Greg Williams

January 22, 2019

Glimpse the Future with Greg Williams

How many times have we wished for a crystal ball so we could see what the future holds for us? And similarly, how many times have we looked back with regret, chastising ourselves for failing to notice the moment when our world began to change? In a recent episode of the Connected Insurance Podcast, our […]

What Can Insurance Agents & Brokers Could Learn About Marketing from John Deere?

December 18, 2018

What Can Insurance Agents & Brokers Could Learn About Marketing...

John Deere tractors and farming machinery have a reputation as being the best in their category. Founded in 1837, the iconic green and yellow brand is instantly recognizable even to those who have never set foot on a farm or a ranch. How did such a functional and perfunctory product earn such a prominent place […]

The Core Economics of the Agency System (And Why McKinsey Says It's Unraveling)

December 4, 2018

The Core Economics of the Insurance Agency System (and why...

The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]

6 Killer Secrets to Killing it on Social Media, blog article from Agency Revolution

November 6, 2018

6 Killer Secrets to Killing it on Social Media

We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]

The Single Most Impotant Question You Must Ask Your Agency This Year – Blog Article from Agency Revolution

October 16, 2018

The Single Most Powerful Marketing Question You Must Ask Your...

Want to know the latest marketing tricks to grow your agency? I might know them all. Over the years, I created quite a few. But not anymore. Tricks are for kids. I have something better. It makes more money. It saves effort. It’s simple. (Simple does not mean ‘easy’ – but this can be easier […]

8 Clues That You're Ready for Marketing Automation in Your Agency or Brokerage

October 2, 2018

8 Clues That You’re Ready for Marketing Automation in Your...

  How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]

What's the Inspiration Level of Your Marketing Content?

September 25, 2018

What’s the Inspiration Level of Your Marketing Content?

Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]

Want Sky-High ROI? Here are 3 Places to Begin. Article by Agency Revolution.

September 18, 2018

Want Sky-High ROI? Here Are 3 Places to Begin.

When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]

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