Over the past 10 + years in the insurance industry I have been accused of being good – if not great – at many things. Relationships, Speaking, Selling, Marketing just to name a few. But I think the one I’m most proud of is being really great at poor spelling and grammar. Actually good thing […]
Do you know whether or not you are highly visible in your marketplace? Many of my clients can get focused on servicing their existing clients and as a result forget or don’t have time to connect with their ideal client networks. This may not seem to be a pressing issue when you have plenty of […]
7 Reasons Why ‘Old Marketing’ is Damaging Your Business (Part 1 of 7) Everything is different. Consumers made it that way. The way they consume information is different. The way they research information is different. The way they communicate is different. The way they shop is different. And you could argue, technology made them that […]
They say a blog post should be at least 1500 words. Good news I’m going to save you some reading this time around. This particular insurance marketing concept won’t take that many words and to be honest this isn’t just an insurance marketing concept. When’s the last time you went to a pay phone, a […]
A friend of mine noted that since the county put lane barriers on highway 97, it changed the pattern of deer migration. He’s a hunter. So he adjusted the pattern of his annual hunting expedition. Darn. He had a good thing going. He used to go where his dad and uncle hunted. Year after year […]
Imagine this. You’re pursuing a deeper relationship. With a date, for example. You know you have to communicate. In today’s world, a reliable flow of texts, emails, phone calls need to issue forth from your technology to the object of your desire. But it’s not just the frequency of communication that matters. What, ultimately will […]
What’s the vision you have of your insurance business? In the ideal world, what does your end game look like? In order to answer these questions, and more related to your business’ growth, strategic planning is critical to staying on track and reaching your goals. Branding The most crucial aspect of branding and the vision […]
The insurtech controversy. Will it hurt agents? Can they survive? Or – best case scenario – will the tsunami of new technology help agents thrive like never before? Clearly, most insurtech is hostile to the agent-broker channel. But, some see a silver lining. (Myself included.) That silver lining looks like this: Agents and brokers who […]
How to use Social Media To Build Stronger Relationships Social Media isn’t about blasting your company’s sales pitch on a social platform. It is a two-way channel where you have the opportunity to build and enrich relationships with your customers and prospects. Why Social Media? Social media platforms continue to grow and we spend more […]
According to a Forbes article written by Larry Alton, Millennials prefer text and email over phone calls. Millennials as a whole are less formal, and this spills into the work environment. Especially when 53.5 million workers in the workplace are millennials (Pew Research Center 2015). Also, Millennials as a general rule use whichever form of […]
