John Jackson, Insurance Copywriter, SME, Agency Revolution
Every agency is seeking growth, and many are turning to professional marketers to help. This jam-packed episode turns to a seasoned agency marketer for insight. John Jackson, formerly the marketer at Alliance Insurance Services in North Carolina is now a copywriter and content creator for Agency Revolution clients. John looks back at his success at Alliance and shares what worked.
Whether you have a marketer on your team, are thinking of hiring one, or are a marketer yourself, you’ll want to hear John’s insights on:
- What worked to boost retention by 7 points and nearly double the policy-per-customer count
- How an agency marketer can make the biggest impact on agency growth
- How a marketer and agency principal can work together for the best results
The agency marketer is the fastest growing position in insurance. Get the most results from this critical position when you listen to John’s poignant and practical insights.
Presented by Agency Revolution, the Connected Insurance Podcast provides bi-weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.