Bruce Dickhoff – President & CEO of the North American Software Associates


Bruce Dickhoff – President & CEO of North American Software Associates on the Connected Insurance Podcast, presented by Agency Revolution

Long-time insurance software executive warns, ‘pay attention to the changes. Know what’s happening!’

Bruce Dickhoff was a coder, crashing through barriers of ‘old school’ insurance agencies 32 years ago. And, he never stopped. As CEO of North American Software Associates—commonly known as NASA—Bruce has been delivering solutions to insurance agencies for decades. (Little known secret: Once upon a time The Home Shopping Network had an insurance agency, and Bruce provided their agency management system.) In this interview with Michael, Bruce shares his insights on:

  • What the future may look like for today’s agents… including their use of software solutions, ‘getting modern’, and emerging competition.
  • The mindset shift agents must make about technology. (Not-too-subtle hint: make it your friend, not your enemy!)
  • Why and how agents must become ‘lifelong learners’ to survive in a turbulent, fast-moving marketplace.

Please don’t miss this conversation with one of the industry’s most respected providers of agency management systems – and a long-time industry observer and thought leader.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures. 


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