Jumping the Digital Divide


7 Critical Digital Marketing Trends for Insurance Agents & Brokers (1 of 7)

When more and more of your customers are connecting online, how should today’s agent or broker respond? In this Connected Insurance Minute, Michael reveals how agents & brokers are stepping up to today’s challenge.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster?  Find out here in the Connected Insurance Minute, and get proven shortcuts, insights and strategies now – in quick one-minute ‘marketing vitamins.’ 


One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below, subscribe to get updates delivered to you and *please share this if you found it informative.


  • To thrive in today’s world you must be online……”Today’s consumer is digital”….. . Responsive websites, email marketing, video marketing, and even automation !

    • Michael Jans

      Mike, thanks for the reply totally agree. Agents & brokers need to be where the customer is.

      • jimedington

        I believe that reviews will become the lead marketing advantage in any locale, so agencies increasingly need to come with a level of service that yields great reviews. I call it the review singularity. Reviews are going to take on infinite value for businesses as business owners hone in on fostering a consistently above average experience.

        • Michael Jans

          The review singularity! I like that. When 72% of consumers trust online reviews as much as recommendations from friends and family, we better pay attention. Social proof has always been an important part of insurance marketing…especially since we ‘sell the invisible.’ Thanks for sharing.