Dale Steinke – Director of Independent Agency Digital Marketing for Safeco Insurance


Dale Steinke

You don’t want to miss this interview! Dale Steinke and Michael Jans dive deep into the practical details and strategies for great digital marketing for the modern insurance agency or brokerage. Dale Steinke is the Director of Independent Agency Digital Marketing for Safeco Insurance, and leads Safeco’s ‘Bricks n’ Clicks’ team. With 18 years of hands-on experience with digital marketing and digital technology disciplines in the insurance and news industries, Dale has some of the best advice any insurance agency or brokerage could ask for.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster?  Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.


One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below, subscribe to get updates delivered to you and *please share this if you found it informative.

  • Nice interview. Good insights on agency tools for marketing, websites, and even carriers’ dedication to the IA channel!

    • Michael Jans

      Ron, as always, thank you. Can’t wait to release YOUR podcast. You jammed a full day workshop into a 30 minute podcast. Signed, your fan, Michael!

  • Great insights from Dale & Michael.

    We continue to hear that Agents that spend money on marketing are growing at a faster rate.

    Thank you Safeco for helping agents navigate the digital landscape. You are the one of the best !

    • Michael Jans

      Mike, thank you. Yes, marketing = growth. Good marketing = exponential growth. My observation as an industry: we cannot rely on the ‘old school’ marketing agents did in the 90’s. (Heck, I built my business revealing how awful 1990’s marketing was even in the 1990’s!) But, we must meet the client where they are and where they want us to be. In the digital realm. And we must use those channels to deliver value, NOT just try to suck money. 🙂

    • Dale Steinke

      Thanks, Mike (and Michael)! I truly appreciate that Safeco gives me the opportunity to deliver value to independent agents – and that you value what we provide.

  • Jim Whitaker

    Great advice about asking clients to give a shout out to their agent in their reviews. People are more likely to act when they’re provided with the name of the actual person who created the awesome experience mentioned in the review. It’s so much more authentic that way. I like the $10 bonus idea too for CSRs who prompt clients to write reviews.

    • Michael Jans

      Jim, thanks for the feedback. I LOVED that idea. It was a ‘writer-downer’ as soon as I heard it.