Greg Williams – CEO & President of Acrisure


Greg Williams – CEO and President of Acrisure, on the Connected Insurance Podcast, presented by Agency Revolution

The change is VAST but SLOW enough that a lot of agents won’t notice.

As President & CEO of Acrisure, Greg Williams operates the 9th largest agency in the US – and at an eye-popping 80% growth rate, I’m sure he’ll quickly exceed the $1.5 billion in revenue Acrisure can boast today.

But, being large hasn’t made Greg complacent. As you listen to Greg’s insightful comments about the future of the industry, you’ll see why. He pays very close attention to the changes and pressures on the industry – and is committed to meeting those pressures strategically.

Listen to this discussion to learn:

  • How agents absolutely must distinguish themselves in what many consider to be an increasingly commoditized insurance world (and, why agents who ‘hide their head in the sand’ will be hurt by not acting).
  • How insurtech is going to continue to change consumer behavior – and what agents must do to respond. (Pay close attention to Greg’s comments on the ‘compression of the industry value chain’).
  • What the near and mid-term future looks like for the independent agent – and what to pay attention to now.

Please don’t miss this conversation with one of the insurance industry’s most respected leaders and game-changers. This is an important conversation!

Note from Michael: I often talk and write about the ‘big trends & forces’ that are changing the world that agents live and work in. Today’s podcast gives me the chance to ‘interview one of those forces’ – or at least, to interview one of the industry leaders that’s driving one of the forces we all must pay attention to.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures. 


One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below, subscribe to get updates delivered to you, and *please share this if you found it informative.