Jamie Trovato – Founder of Trovato Associates on the Connected Insurance Podcast, presented by Agency Revolution

Agency principal shares practical steps you can take to give your customers the wow experience they’re looking for.

When Jamie Trovato left the captive insurance world to start his own independent insurance agency, he discovered how much more control you could really have over the customer experience. As he began investing more of himself into the technologies and processes that make an insurance agency run, one of the most striking things he discovered is how much customers will thank you when marketing automation is implemented effectively.

In this episode, Joel Zwicker and Jamie Trovato get into the nitty-gritty and super-practical details of:

  • Why automation is so much more than scheduling messages to go to your customers (and how Jamie uses it to help customers coordinate with the services they need… effortlessly and instantly).
  • The steps Trovato Associates is taking to future-proof their agency and ensure they’re ahead of the curve on the industry changes that will impact agencies the hardest.
  • How Jamie uses Agency Revolution to make his clients lives easier and deliver a wow experience so good price won’t enter the equation when choosing where to buy their next policy.

Do not miss this important conversation with one of the insurance industry’s most forward thinking and customer-centric agency owners.

UPDATE: In this discussion, Jamie Trovato shares a phone number you can text “easy” to learn more about his automation campaigns. The number he gave in the discussion is incorrect. Text the word “easy” to 678 506 7543 to learn more about Jamie Trovato’s automation campaigns.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industry’s leading figures.


Joel: Hey everyone. Welcome to the Connected Insurance Podcast. Today is going to be an excellent conversation which I’ve been looking forward to for some time. We have on the horn with us Jamie Trovato. Jamie, welcome to the Connected Insurance Podcast.

Jamie Trovato: Joel, thanks so much for having me. I appreciate the opportunity. It’s great to be with you, and it’s an honor to speak to you because after spending time with you in Las Vegas, I got to learn a lot about you. You have quite a story, so thanks so much. I appreciate it.

Joel: Hey, Jamie, thanks for letting everybody know I was in Vegas. I hope my wife doesn’t listen to this now. Jamie, one of the great things, and I learned a lot from you and I’ve been following your agency for some time, you went through or continue to go through I guess the struggle that’s very common in the world today and it’s going to become more and more common. In a previous discussion, you told me that you made the migration from the captive world to independent. Just tell me a little bit about that.

Jamie: Okay. Yes. I was a captive agent for 10 years. Just as most agents or agencies, I was going through the struggles of being in captive. It got to a point where I decided it’s time to make a leap, make the jump, go to the other side. That was in 2011. I started that agency from scratch in 2011, and I never looked back since.

Joel: I know when you were on that captive world, everything is done for you, like your website often times, your management system. All those things are done for you. It’s a big decision to make that move, but then once you do, where do you start?

Jamie: First of all, I started it. The day after I left the captive world, I realized that all my technology, basically my company infrastructure was not even built. I had a website that was pretty much useless. I had no management system. I was working out of filing cabinets. I quickly realized I’m responsible for all these processes and these infrastructures and that’s when I started building my agency the way I wanted it to be built.

I’ve had my fingers in every single category when it comes to the technology, the SEO, the automation, the videos, the YouTube adds, the Google adds, the processes that take place, the automation, the texting. I’ve been developing that hands-on from the beginning. It’s been eight years, and it’s still evolving today, which makes every day a challenge, but I love it. I love every second of it.

Joel: That’s an awesome story. I talk to insurance agents all day every day, hundreds of them in the run of a week and in a month. As I talk to a lot of them who are making that migration or really trying to grasp technology because they just never done it, I feel like a lot of them just start to check a box to a certain extent, like, “Oh, I need a, for example, management system. I’ll just go with the path of least resistance, whatever is the cheapest option.” Sometimes that is the right solution, but can you talk to me a little bit about the process of– I know it’s overwhelming, but how did you decide what systems were right for you?

Jamie: That’s a great question, but before I go any farther, I want to tell the audience, you and I, we’re going to talk about a lot of different things today, but if anyone wants to find out more about me or see some of the systems that I use, all you have to do is text the word ‘Easy’. Text the word ‘Easy’ to 678-506-7534. I’ll open up the door to everything that I have going on within my agency. If there’s any curiosity or you want to speak to me, that’s how you can get in touch with me. Getting back to your question, the automation side, right, Joel?

Joel: Yes just whether it’s the management system or the automation. We’ll start with the management system. How did you choose what factors went in? Because as you mentioned, I think a lot of people just look to check a box or maybe go with the path of least resistance because it’s cheap. I don’t know that that’s always the best way to go about it.

Jamie: No, it’s not. When you’re talking about systems and classes, you want to take your time and evaluate because once you implement these strategies, it almost becomes the DNA of your agency. It can be a classy mistake. When it came to my management system, I took my time. I looked at quite a few. Fortunately for me, the management system that I use today is the management system that I started with eight years ago.

Probably that’s because I took my time, and I did my due diligence and the company to making sure that this is going to be a company that I can grow with. Sinking goes for any other technology that you’re going to implement into your agency. You want to really take your time and make sure that you’re not going to have to back this all later because that becomes a time-consuming mistake. Does that make sense?

Joel: It totally makes sense. I don’t feel the need that in this podcast we necessarily need to wave a management system’s flag because they can reach out to you and ask you specifically about what it is you’re using, that you’ve made it easy for them to do that. But let me ask you this, are we talking about all in one system here because they know there’s a lot of those out there where there’s management systems that can do it all. Did you find that was the best way or are we looking at a system that’s open to working with other vendors and then piecing together the solution for you?

Jamie: I chose the route to piece things together. The reason being is, I’d want to be able to custom-tailor what I’m doing to the needs of my agency. I feel if you are all in with one system that’s managing everything, there could be a shortfall or downfall to maybe a specific need, for example, automation when it comes to texting. There could be a management system that is great, but they’re missing that one capacity. I try to piece my systems together and make sure that they’re still working really fast and efficient through a way. Does that make sense?

Joel: Yes, it makes total sense. I think the idea that somebody or something can be everything to everybody is not realistic, so is daunting of a task as it may seem to be when we talk about piecing together solutions. We’re not talking about necessarily dozens and dozens of different solutions. It’s realistically starting with a point, which for you was the management system, knowing that you had the capability to add these other things. I’m thinking back of something you told me that you have to be willing to put the time into these thoughts. Whether it’s deciding on software, management systems or processes because that money is going to come back to you in time when you’re through automation, through making the right decision.

Jamie: Here’s what I’d like to tell the other agents or even entrepreneurs that are in the sales industry and were selling products, whether it be insurance policies or mortgage broker or realtor. I’m the average agent out there. What you have to think about is sometimes we spend so much time just grinding in our business, and we neglect the– We’re working in the business; we’re not working on the business.

What I always try to do is I try to focus time on processes and working on the business, not in the business. I understand that most agents or most health professionals, they’re in the grind to make money, and they got to make the sales, but you have to be able to designate time to the processes in the strategy and the implementation of the technology and the automation. It’s really hard.

I always tell people this because it’s hard to focus on a task that’s not going to pay you for six months or a year, it’s extremely difficult. But when you focus this time and you take the steps and you stay disciplined to it, when you start seeing the return, it’s very rewarding.

I’ll give you an example. I get text messages from people all the time and they’re just thank yous. They’re just thank yous. I don’t know where they’re coming from. I kind of know where they’re coming from, but I know it’s from my automation. It’s the touch points that I’m hitting these customers with that are genuine, they’re real, they’re authentic but it’s automation. It’s not me handwriting cards or sending out text messages all day to thousands and thousands of policyholders. It’s automation that’s doing it. The customers, I think they really appreciate it too although it’s automation, but it feels real.

Joel: It sounds like to me that you’ve developed a very specific client engagement strategy. I found it really interesting that I know there’s people listening to this, or will listen to this, and say, “What do you mean you don’t know who the text is coming from?” You and I have a similar mindset like that. It’s not a boat, those thank yous just are proof in the pudding, if you will, that it’s actually working. You’ve developed a very specific path for your clients. They become to expect these great things from you, and they’re not going to get that from anybody else.

Tell me about your thought process. You mentioned text messaging. Give us an example of some touch points that are maybe rather unique, or maybe you have a unique approach to maybe a common touch point.

Jamie: I do. I do have a couple that I’m really proud of. One of the things I’m most proud of in my agency is the automation side. I really, over the last year or two, have really spent a lot of time focusing on it. The one process that really hits home for me is the claim process, and the automation behind the claim process because that’s our time to shine. In years past, and when I was a captive, someone had to claim it was pretty much, “Hey, here’s the phone number,” and off into the wild frontier of the unknown. You didn’t know what was happening after that, unless you corresponding with the claims department.

The claim process that’s automated for me is, the minute they’re entered into my management system as a claim or it’s downloaded into my management system, it’s automatically triggering events to take place. They’re getting a text message from me, saying, “Hey, I understand what happened. Everything’s going to be okay.” Same thing, they’re getting an email with the same thing, with communication. I actually have a short little video that says, “Hey, I understand you had a loss, and I’m here to make sure things go right. Here’s some of the things that you need to do.”

We’re staying involved in the claim process, but it’s automated. It’s automatic. Then even like, as far as a week after the claim goes, like how many times have people gotten phone calls, like, “Hey, I haven’t heard from anyone yet?” Well, I’m making sure I’m sending them an email one week after that claim was started saying, “Hey, you should have heard from someone by now. If you haven’t, I need to know about it.” It’s like little things like that.

Once the claim is closed, they get an email with a little survey from me asking a few questions about, “Hey, how did everything go?” It’s just touching them, and that’s just one process here. We develop these around every single transaction that takes place in the agency so that, one day come in touch with our office, they are being followed up on, they’re being touched upon, and it’s all automated. My goal is to really grow this agency to a point where it’s really managed by less people but more based on automation that feels real and giving the customer a better experience than where five people are servicing those clients.

Joel: I love it. Just to summarize what Jamie just shared with us. In the event of a claim, his clients get an email, a text, and somewhere along the line, they’re funding a video, likely an embedded or going to his website or something, and that all happens at, shall we call it zero effort, Jamie? by him or anybody in his staff. A week after that, they’re getting another email. Then at some point, he’s going to ask them how it went, good, bad or other. It’s taking no effort on his part at this stage. I can tell you, I am unfortunately not able to be a client of Jamie’s because I don’t live in his state, but I can assure you clients in his area have a very unique claims experience that they will never forget.

Jamie, can you talk a little bit about how much time it took you to create that process? I know it’s probably this an ongoing build, but how much time that took to create it versus how much time is that saving you now?

Jamie: I would say it’s a constantly evolving creation, I’m always going in and looking at my campaigns and just reviewing them and tweaking them and fine-tuning them. I wouldn’t say it’s created and it’s over. It is. I use a program. Obviously, everyone knows that this podcast is created by Agency Revolution, but I use Agency Revolution because it is awesome. It takes time to learn, don’t get me wrong, like you have to invest the time that you have, but there’s no easier way to develop a program that does what Agency Revolution does.

I’m constantly in here, fine-tuning, tweaking and reviewing and changing. For the most part, once you build it, you can set it and forget it. Literally, set it and forget it. It’s probably been two or three weeks since I’ve been back into even review what’s been going on in the campaign. It takes a little bit of time, and that’s why I say you have to take your time to focus away from what you’re traditionally doing, selling, managing your agency to, “Okay, I need to start implementing these marketing/processes, strategies, these automation strategies into my agency,” because once you do that, man, oh, man, you’re going to see a difference.

I know this for a fact because my last marketing project was basically centered around putting video testimonials together of my clients and using them in YouTube ads. One of the things that every single testimonial, and you can go to my website and go to the testimonial page and watch the testimonials, but every single customer that I sat down with, and just I was asking questions about their interactions and things like that, everything that they said they love about the agency came back to my automation sequences, which blew my mind away.

Joel: We’re in this relationship business. I think, I’m not taking away from the fact that you need to be personalized and as much as possible but you’re sitting here telling us that you had this phenomenal experience collecting video testimonials, so these are people that are willing to sit down with you on video and talk about how great your agency is based on processes that are completely automated and not necessarily super personalized. Is that a fair statement?

Jamie: Joel, one customer knew what touched them was automated. A gentleman, he was like, he’s like, “I called because my windshield was cracked. The next thing I know, the company was calling me to repair my windshield. They’re at my place of work.” He’s like, “I literally didn’t have to lift a finger.” I said, “That’s funny because neither did I.” It was great. It was amazing.

Joel: I love that. I think that’s a fear of a lot of people is what if something goes or and I think that the best message in this entire conversation we just had about this claims process, which I think is unique and will obviously continue to morph is that, you started somewhere. Initially, did it look like it looked like today? Probably not. You made the decision to start somewhere and then go from there. Not everything has to be perfect on day one. Is that a fair statement?

Jamie: That’s true. You just got to start somewhere. I actually just fine-tune my glass claim process yesterday again. I did something different on my website where I actually created a button, filled a claim button and it asks you basically are you filing an auto on home or windshield claim? When they click windshield, there’s a submit button. When you hit submit, there’s a pop-up. They put their name and their email address and phone number in and it actually sends an email to the glass cleaning company representative alerting them.

This is tough in its evolved because normally, it’d be the customer calling the office and we’d do the class claim email where we’d actually manually do it. Now, the customer has a chance if it’s after hours, they go on the website and they’re looking for this content or this information, when they find it, they could do it themselves by clicking a button.

Now, it’s even evolved even more, which I think, and trust me, I’m just scratching the surface of this right now, every time I see a process that’s duplicated or it’s common or happens frequently in my office, the first thing I’m thinking about is how do I automate this? How do I make it easier? How do I make it easy for the customer? How do you make it easier for my staff? How do I make this easier for everybody? As I see these processes, I’m constantly thinking through the flow, the workflow and the communication and the information the customer would be wanting and thinking about. I’m putting that into an automation type sequence that I’m creating, I’m designing, I’m building.

Joel: Yes. What you just said to me made me think back, we recently did one of our webinar roundtables about attracting millennials. Not just attracting millennials as clients but as employees. Eventually, we need millennials in the business, we need them as clients and that certainly wasn’t the intent. I think when you and I discussed having this podcast was effective ways to bring millennials in, but I think you just said it. Like, who wouldn’t want to be a client of this agency? That’s a millennial. Who would want to work there now? You hit the nail on the head, making it easy. I guess whether someone’s a millennial or not, the ease of business is a difference maker?

Joel: Yes. Let me tell you. A lot of agencies will focus on their current client base and what I call the future of that current client base. We as agents, we’re looking forward, but when it comes to designing your agency and building your agency for the future, we have to look backwards. We have to look at the generation coming up behind us and the future customers of the agency and what are they going to look like? What are they going to do and how are they going to buy? How do they want to interact?

Right now, I’m exploring. I’m looking at Snapchat ads because I know these people that are between 15 and 20 years old, which is 5, 10 years from now, they’re going to be the ones that are purchasing powers of the industry. They’re going to be coming up behind me. I’m looking at, okay, how does this generation like to communicate? What are the things that–? I want to stay ahead of this because when it happens, I want to have it already built so that the agency can thrive into the future because we know. We all look around. We see these agencies there. You walk into and as a walking into a time warp. When you see a typewriter in a desk, you know there’s a problem.

I don’t want to be the agency that in the future when you walk in and you see the desktop computer, you know there’s a problem because it’s out of date. I want to stay ahead of that curve. I want to build my policies around the current generation and then the generation that’s coming up behind us. Obviously, Amazon has changed the way people shop, the way people buy, and the way people think. We want it and we want it now. If the information is not available now, they call the 1-800 number, and they’re calling the lizard. You don’t want that. You don’t want that at all.

Joel: I couldn’t agree more, Jamie. Now I know there’s people listening to this. I know they’re saying, yes but I’m successful. No one’s saying that every agency has to look like Jamie’s agency. I just think the idea that staying the way you are is not going to be okay. Keeping an eye down the road or as you put it on what’s at that generation behind you, what are they doing and start making some changes to your agency for your statement?

Jamie: Yes, absolutely. This is more towards– There’s agents out there that they’re out in the cost. They could be million, two million, three million in premium. They’re feeling like yes, I’m getting close, I’m just not there yet. This is a strategy that if you can implement it in a fashion that you can do it in a way that meets, you can still run your business but you can slowly dive into this. You can start to implement these strategies in a way that will really change and revolutionize the way your agency is running. I think that’s only going to help you and it’s for the money, the time investment and the money into these programs.

They’re going to pay huge dividends down the road, huge dividends. When people are calling me, asking me for umbrella policies, you know you’re doing something right. When they’re asking for not $1 million policies, but they’re asking for $2 million or $3 million policies, it doesn’t get any easier than that.

Joel: Inbound no, not at all, but let me ask you this, Jamie. We’ve talked about all this. You’ve made all these things and you obviously made some great decisions. I love that you obviously have a very defined vision for your agency. What if you make a mistake along the way?

Jamie: Oh, man, I made tons of those. I’ll be honest. The first time I got, I figured out the texting implementation and the automation in texting, I was so excited. The first thing I did, I saw a text message to it must have been 5,000 people. I totally forgot to even fill out the text message. It was just like an automated pre-filled text message. My texting platforms just went bananas like, people were just blowing it up. Who is this? What is this? Why is this? People have no idea where it’s coming from? You’re going to make mistakes. It happens. I hope that I can be someone that people might want to turn to to say “Hey, can you help me with this?”

I can maybe help take the learning curve out of some of these processes. I definitely know I can, but you need to reach out to people that have a little bit of experience in this arena and just ask for help. I think one of the things I’ve noticed about the Agency Revolution community, everyone involved with the different events, the IAOAS events, Chris Paradiso. I know Matt and Zach from GNN. They all love to help and share. I kind of feel like, if we all give back to each other, like Nick says from IAOAS, “We’re stronger together.” We have to combat these captives and these direct carriers. The independent agency model has to stay strong and has to evolve. Otherwise, we’ll become the dinosaurs.

You don’t have to dive headfirst into stuff like this. You can dip your toe and you can start with a few strategies. That’s my best advice to people, do that. Don’t try to dive headfirst in.

Joel: Start I guess is the best advice, is just do something.

Jamie: Yes, just do something.

Joel: I couldn’t agree with that more. I often talk to people and they say, if you’re not comfortable with it, I’ll bet you someone within your agency is. You don’t have to be the one all the time. Tell me, Jamie, is there anybody in– You just rattle off some great groups. I know you and I met at a user group in Vegas, and it was amazing the sharing there, but talk to me like, within your agency, do you pull on anybody else within the agency to help you with some of this?

Jamie: To be honest, I really don’t. My staff is pretty busy with the agency, like running the agency. What I really do is my vision at the agency is to build the agency around the staff. If I have to get involved in transactions, I will, of course, I will. You know what I mean? I love talking to my customers. I love giving them advice. I love when the staff pulls me in, but I really want to build an agency around. I want them to operate without, so to speak. I kind of let them do that and I really spend the majority of my time. I focus on the automation, the processes, and the managing of the agency and the number crunching and things like that.

When you’re developing a strategy like this, you have to be fluid and comfortable with the computer. I know that some people have a challenge with that but there’s some people out there, they have the wiring. The brains are wired properly to manage all these systems and these technologies and develop it. You got to make sure that you are the right fit for it. If you’re not, you can hire people out to do it. It all depends on what you want to do within your agency, but that’s how I do it. What I love to bring someone on to be able to do what I do, I would, but it is intriguing.

You think about as agency owners, we’re really the only ones who truly know the ins and outs of the customer psychology and the events that take place within the agency. That’s why it’s important for us to develop the processes around them. Does that make sense?

Joel: It totally does. You have the vision. It’s your agency, and your agency should have a process and a vision that’s reflective of what you want to be. You need to be proud of it. If it’s not going to be you developing them, then you better find somebody that you’re really in good communication with or in good touch with so they can help you make that happen.

Jamie: A lot of times when I sit back and I look at the agency as a whole, I try to evaluate and say, “What are we doing that’s different compared to other agencies?” At the end of the day, the customer can literally pick up the phone and make 10 phone calls and really get 10 independent agencies. Pretty much, we can all provide the same thing as far as a price and a quote, but what I’m looking at is, how can I make that customer experience different and what are the things that are going to really wow that customer to keep them for a long time. That’s really what I truly believe will make this a long-lasting legacy for a long time, hopefully, for my children.

Joel: Jamie, nail on the head. I think that’s where independent agencies have to be is, what is it? I asked the question a dozen times in a day. What is it that makes your agency the agency experience that your clients receive different from all the other options? Great customer service isn’t an answer. You have a vision for your agency, and I love that you’ve laid it out here for us. I love that you know what it is and you’re working continuously to achieve it. I think you understand that it’s not for everybody. Not everybody is going to love the way your agency operates, but the people that do and the clients you have are going to stay with you for a long time.

Jamie: Yes, and even if they do leave, they wind up coming back.

Joel: [chuckles] Yes, absolutely. Absolutely, because sometimes that grass feels or looks greener but all of a sudden you realize that when you’re with someone that really understands you and has a real vision, you want to be there.

Jamie: I know we talked about it and we probably hit on this. When you make things easy for them, it doesn’t matter if it costs more. You know what I mean? We all deal with renewal increases, premium increases, but if you can make that renewal, that experience, that touch-point easy all the time, it doesn’t matter, they’ll pay more. You’re just taking that variable out of the equation that really is the retention factor. Just make it easy. Just think about how you can make things easy.

Joel: When you give people no other option than price, that’s where they’ll make their decision. I think you’ve taken price out of the equation. That’s not the conversation in your world. Fair statement?

Jamie: Yes, it is fair. Most people, they’re not going to buy on price. Most clients will buy based on price, but whether they stay or not, they’re not going to leave because of price. They’ll opt to stay even if they know they can get a better price somewhere else based on comfortability, convenience, customer service, efficiency, speed of transactions. They’ll stay based on that. Everyone’s time is worth money. Everyone’s time is worth money. You got to think about that.

Joel: It’s the wow experience and I think we’re in a world where that’s what it’s about. It’s those wow experiences. Quite frankly, we don’t see it all that often in some industries. I think the insurance world, unfortunately, is one of those industries where we’re just new into that, but the agencies that can figure out and provide that wow experience are the ones that are going to leaps and bounds not only grow but you mentioned provide a legacy for your children or generations to come.

Jamie: I know we didn’t talk about this, but if you really want to wow your customers, and I know the big trend now, the big craze today is video. Probably a lot of agencies are, “How the heck am I going to make video?” You know what I mean?

Some of the things that I’ve noticed, because I did my tow in, I’ve actually put my whole head in the bucket of water when it comes to video. Some of the things I noticed that work the best is– I actually did this one time because we were having a windstorm. Last time we had a windstorm, it was huge.

Catastrophic loss, trees felled down everywhere. There was a weather forecast that came across like similar type windstorm, I’m like, “I’ve got to get a message out there.” I just flipped on YouTube and I said, “Hey, look.” I sent this out to all my clients in email. I said, “Hey look, last time we had a storm like this, it was bad. Walk around your house, tie down the deck, make sure everything is safe.” [chuckles] You know what I mean? “Move your car away from park trees. I don’t need trees falling on cars anymore.” I was just trying to alert them.

My customers loved it. They absolutely loved it. Some of us are using video to try to attract new customers or try to be cute or try to say, “I have the best price.” You don’t need to do it. You just need to get a message out there to them that’s real and authentic. Like just doing a weather report.

Joel: I think that’s very true. When people talk about, they’re so worried about what it needs to look and feel like, it needs to be this production of some professional news crew when you’re going to do something. I think we’re past that in the world. It’s when someone is authentic and real with a message, whether it’s video or anything else, is when people appreciate it more than anything else.

Jamie: Yes. First of all, if you’re going to dive in a video, the most I would say is a minute. Two minutes, okay, that’s pushing it, but really, you have to get a message out to people in 15 seconds. If you think about what stops you when you’re scrolling through social media or you’re watching a video on YouTube, you really got to tell people in 15 seconds of what it is. Even 15 seconds I think is a long time. You got to get the message out there in that first five, 10 seconds because that’s all people have an attention span for. You could just pick up your phone and say what you want but you’ve got to do it in 10, 15 seconds.

Another thing too is, you don’t even have to do a video about insurance. People really don’t want to hear about insurance. They want to see your real life. They want to see your cute kids or they want to see your adventures, your sporting, whatever you’re doing. They want to see real. I know it’s not insurance related but you’re staying front and center, front and mind, right in front of them. It’s just got to be real. It’s got to be you. It doesn’t have to be contact, it doesn’t have to be information. It doesn’t have to be any of that. It just needs to be real. It needs to be you.

Joel: Yes, I couldn’t agree with that more. Let me just try to summarize this entire conversation quickly, is, number one, do something. Start somewhere. Don’t stand pact. Don’t stand one spot. Two, don’t be scared of the mistake. Mistakes are going to happen. If you’re not making mistakes, then you’re not trying and doing enough. I think that’s it, Jamie. Fair enough?

Jamie: Yes. Just start something and if you need help, there’s plenty of people out there in this industry that will, I’m sure, lend their time or share their information. Again, I gave you an easy way to get in touch with me and get in front of my information. I’d be more than happy to share and help anyone that needs it.

Joel: We appreciate that, Jamie. Once again, if someone wants to get a hold of Jamie Trovato, the best ways to do that are, go.

Jamie: Text the word ‘Easy’. That’s E-A-S-Y [chuckles] to 678-506-7534.

Joel: Awesome. I don’t think-

Jamie: It’s that easy.

Joel: I don’t think it gets any easier than that.

Jamie: I try to make things easy around here, that’s it. It’s just about making things easy. That’s it.

Joel: I love it. I love it. Jamie, once again, thank you so much for taking your time sharing with us. I know people will find value in this. I encourage everybody to blow Jamie’s phone up. Let’s learn more. He’s one of those people in the industry that’s happy to share, happy to help you along your way. You don’t have to go it alone. There’s one thing we always say here at Agency Revolution on our team, “It’s okay to win alone, but don’t ever lose alone.” If you’re wondering where to go or where you can find help, find people like Jamie or those other groups that he mentioned and start making a difference. Once again, Jamie, thanks a million and have a great day.Jamie: Joel, thank you so much. I really appreciate the opportunity. I’m really humbled by the experience that you’ve been able to give me. Thank you so much.

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