Marc Petersen – President of American Advantage: Petersen Group


Marc Peteresen – President of American Advantage Insurance, Petersen Group, on Agency Revolution's Connected Insurance Podcast

The New Content Marketing for Insurance Agents – Why and How!

Here is what’s different about insurance marketing today: do it right and you’ll never make a cold call and never, ever sell on price again. Need proof? Listen to Michael’s conversation with Marc Petersen, CIC, President, American Advantage Insurance: Petersen Group.

In this episode you will:

  • Learn about the lead magnet that brought Marc $80,000 in new income this year – and that has put him on pace to exceed the agency’s $150,000 goal.
  • Get crystal clear on the psychology behind the new content marketing (and understand why Marc’s new clients thank him for the agency’s marketing!)
  • Discover how to get started on the new content marketing so that it’s easy, effective and lucrative.

Today’s consumer has changed. This conversation – between Michael Jans and Marc Petersen – reveals precisely how to reach today’s consumer on their terms… and get them to call you before you call them. This is the future of insurance marketing in action. Please do not miss this important conversation.

What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures. 


One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below, subscribe to get updates delivered to you and *please share this if you found it informative.