This agent’s marketing machine reliably clips along at 20% annual growth.
Mike Alexander bought a 500 policy agency around the turn of the century. This year, he’s hitting $3,000,000 – and gives credit to the marketing machine that consistently brings in business, week after week after week. In this episode of the Connected Insurance Podcast you will discover:
- How Mike manages an ‘integrated marketing system’ that predictably makes his phones ring. (You may be surprised that Mike – a savvy direct marketer – still unleashes direct mail on certain niches. Most impressive: he knows how many leads he’ll get before he hits the mailbox!)
- The simple way that Mike changed his ‘job’ at the agency – and why that triggered an onslaught of new business. (Every agent can start this immediately.)
- The powerful method Mike uses to nurture his customer base (hint: NO LESS than 12 nurturing touches a year) and how his customers respond by buying more.
Mike doesn’t hold anything back in this interview, providing an insider’s view of his winning insurance marketing strategy.
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.
One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below, subscribe to get updates delivered to you and *please share this if you found it informative.