Robert Cialdini, President, Influence at Work, New York Times Best-Selling Author
Our host, Michael Jans, describes this week’s guest’s best-seller Influence: The Psychology of Persuasion as “the most important book in my marketing library.” President of Influence at Work, Dr. Cialdini is hailed by marketers, academics, industry leaders, and media around the world. Listen to this discussion for Robert’s keen insight that every producer, principal, and marketer in the insurance industry should take note of:
- How to leverage the six proven principles of persuasion in your agency.
- Easy tweaks to make your website, social activity, and other communications drive the market in your direction.
- Simple but powerful techniques to influence prospects early in the conversation.
Listen to this discussion for powerful advice to grow your book of business without working harder.
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.