This is what the modern insurance consumer wants… according to science!
Would it be useful for your agency if you better understood the modern insurance consumer? Of course! In this podcast, Michael Jans interviews the man with the answer.
Tom Super leads the Property & Casualty Insurance Intelligence Group at J.D. Power and is responsible for leading the continued expansion of the insurance practice. In this jam-packed interview, Tom shares the results of J.D. Power’s 13 Annual U.S. Insurance Shopping Study.
- Is the modern consumer unhappy? The number of existing customers shopping for new policies has increased by 4%… and the number of consumers moving policies to a new source has increased by the same amount!
- Independent agencies and direct carriers continue to show improvements in customer satisfaction, while exclusive agencies are falling behind. Tom and Michael discuss what separates the top-performing insurers from the rest.
- The survey breaks insurance consumers down to three segments – and Tom reveals who is best suited for independent agents seeking maximum lifetime value from their customers.
If you have time to listen to this one conversation, you’ll get a clear picture of who the modern insurance consumer is, and what you can do to make them your raving fans!
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where our hosts discuss the biggest issues affecting the independent insurance agent and broker with the industry’s leading figures.
One More Thing! What do you think? How will you and your peers use this to grow your agency or brokerage? Share your thoughts in the comment section below, subscribe to get updates delivered to you and *please share this if you found it informative