It’s 2019 and insurance marketing is a whole new ballgame.
As much as the entire insurance industry has changed in recent years, it’s possible nothing has gone through a more complete transformation than insurance marketing. The way we grab people’s attention and connect with our audience looks nothing like what successful agents were doing 20, 10, or even just 5 years ago.
So what does marketing mean in 2019? What is it that makes this ballgame so different than the one we played in 1999? To help you find out, we’ve gathered some of the sharpest minds in insurance marketing to discuss that very topic. Discover how you can generate insurance leads and grow your agency with an action plan fit for today’s landscape.
Register now to secure your seat for this crucial discussion, and lead your agency into the modern marketing era.
- Robert Knop, CEO of Assist You Today. Social selling expert, Robert Knop, is at the forefront of one of the most essential aspects of modern marketing: social media. Robert specializes in creating custom sales and marketing programs that enable you to turn your social media activity into real meetings that become real sales at a rate cold-calling couldn’t touch, even in its heyday.
- Michael DeLaGrange, Founder & President of Insurance Lounge. Using an innovative approach that combines the best features of both a traditional retail agency and the online insurance shopping experience, Michael DeLaGrange has invented new distribution models for insurance. The radically different look and feel of his agency, both in-person and online, aren’t just attracting local attention – they are inspiring investors to help scale Michael’s vision, and bring it to the national stage.
- Brent Sheppard, Founder & President of Xanatek. Brent is keenly aware of the impact technology has had on the day-to-day operations of today’s insurance agency… after all, he’s helping to drive that evolution! Brent Sheppard’s experience building one of the most exciting AMS’s for small-to-medium insurance agencies and vast technological expertise give him a unique view of how running and growing an insurance agency has evolved and transformed over the years.
- Tyler McConvill, Vice President of Marketing at FMG Suite. For more than 15 years Tyler has been guiding digital marketing teams, implementing new technologies, and launching integrated strategies to drive growth for technology companies serving insurance agents, financial advisors, and more. Tyler’s position and deep understanding of the principles of marketing and the trends affecting our industry gives him a keen insight into how marketing has evolved over the years.
Fuse™ your marketing with your AMS for incredible results.
Fuse™ unleashes the power of your AMS and enables you to take relationship marketing to a whole new scale. Micro-target the perfect message—whether that’s through email, text message, or direct mail—to the right audience segment and watch exactly how it impacts your business through a smart dashboard that automatically updates with the information that matters most to your agency or brokerage.
The Connected Insurance Podcast
Listen to in-depth interviews with the geniuses, innovators, movers, and shakers of the independent insurance channel. Learn about the most important strategies, tactics, trends, and challenges facing today’s independent insurance agent & broker.