Optimizing Your Website for Mobile Devices

Mobile devices have changed the world. When people want to research something, they pull out their phones wherever they are. If your website isn’t optimized for mobile devices you could be turning your back on an enormous number of prospects. Join Jill Berroth in Part 5 in her 7 part special series about Digital Optimization, […]

March 2, 2017

The Power of Videos on Quote Pages

In part 4 of Jill Berroth’s 7 part series on Digital Optimization, learn about the power of using videos on quote pages. Find out why effective use of videos increases lead conversion and helps to establish a connections with your customers and marketplace. What are other agents & brokers doing to thrive? What are the […]

February 23, 2017

Using Long Tail Keywords

In part 3 of 7 Jill Berroth talks about the power and value of Long Tail Keywords. Watch now and learn how to use Long Tail Keywords to strengthen your SEO and drive more traffic to your website. What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail […]

February 16, 2017

Building Relationships with Social Media

In part 2 of 7 in this Digital Optimization series, Jill Berroth covers the best ways you can take advantage of various social media platforms to create meaningful connections with your customers and expand your online presence. What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance […]

February 10, 2017

Understanding The Google Knowledge Panel

The Google Knowledge Panel is one of the most important factors in local search. Join Jill Berroth as she breaks down how to take advantage of this tool and use it to drive local traffic to your insurance agency or brokerage. What are other agents & brokers doing to thrive? What are the biggest trends […]

February 2, 2017

The Visual Broker

Insurance agents & brokers don’t want to get left behind. That means understanding the power of online video and how to use it to connect with their customers and marketplace. What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most […]

January 26, 2017

Platform Fatigue

The ever-changing and growing world of social media marketing can be overwhelming. Good insurance agents & brokers know that its more important to focus on the right platforms than to stretch themselves across every new social media network that becomes popular. What are other agents & brokers doing to thrive? What are the biggest trends […]

January 19, 2017

Marketing That People Love

Successful agents & brokers have realized that consumers don’t just want to be “advertised at”. People want to be part of a conversation that informs them. In an age where advertising is so prolific, the quality and value of the message matters more than ever. What are other agents & brokers doing to thrive? What […]

January 12, 2017

Mobile World, Mobile Agent

People consume a lot of their content on mobile devices. Smart agencies and brokerages are making a commitment to reach consumers where they are and how they want to consume it. What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the […]

January 5, 2017

The Digital Staff

Agencies & brokerages can’t be disconnected from their team. Rather, the team must be aligned with and capable of supporting the goals of growth inherent in digital marketing. What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies […]

December 23, 2016