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Agency principal shares practical steps you can take to give your customers the wow experience they’re looking for. When Jamie Trovato left the captive insurance world to start his own independent insurance agency, he discovered how much more control you could really have over the customer experience. As he began investing more of himself into […]
Industry experts deliver important insight you need to keep your agency relevant in the future. The independent insurance channel is facing two deeply interconnected issues with millennials: the average agency is struggling to attract the US’s largest generation as customers… and they’re unable to attract them as members of their team. If you want your […]
IBM Global Insurance Director shines a light on the future of the independent agency system (and how agents must respond!) At the intersection of insurance and technology sits—not yesterday’s startup—but one of the most valuable and influential companies in the world: IBM. Their Global Insurance Director, Mark McLaughlin, took time from his international duties to […]
You cannot ignore the power of video! Leading insurance marketing expert shows how to make it easy for agencies. Why are marketers swarming to video? Simple. It works. Video is 500% more likely to get engagement than messages with images, and 600% more likely to be remembered… and modern consumers expect video. Savvy agents are […]
Premier industry expert delivers a masterclass in ‘the industry right now’. Note from our host, Michael Jans: When I told a colleague I had just interviewed Dennis Chookaszian, he said, ‘He might know more about insurance than anyone alive.’ I replied, ‘This much I know to be true: I learned more in that one hour […]
Leading ‘Advanced Technology’ marketing expert shares the newest secrets to online advertising. What does an agency principal need to know about the latest breakthroughs in digital marketing? After all, it’s likely that the principal won’t be the hands-on technician, right? But, every principal who sees their primary job as building a reliable Organic Growth Machine […]
‘Instant’ small commercial lines? Emerging Technology offers a new option for independent agents You may have heard of CoverWallet. A ‘CNBC Upstart 100’ recognized as a top global start-up. You may have also heard of them as a very fast growing, very innovative agency. With over 225 employees. Going directly to the consumer. But, now, […]
Insurance data nerd reveals secrets to creating digital content that wins the hearts of insurance consumers Ryan Deeds is one of the biggest insurance nerds in the entire industry – it’s a big reason why he writes for Insurance Nerds and co-hosts The Digital Broker Podcast alongside Steve Anderson when he’s not pouring himself over raw […]
Insurance futurist declares ‘Fork in the road ahead’ – which direction is your agency headed? Chris Burand—one of the industry’s most respected thought leaders, analysts, valuation and acquisition specialists—has seen enough of the future to give agents a clear-eyed heads-up. Chris has led more than 350 seminars and workshops. He’s been published over 400 times. […]
The surprising evolution of the independent insurance agent Matt was recently honored with the Insurance Business America ‘Hot 100’ Award which recognizes leaders who are shaping the future of insurance – and there’s no wonder why when you realize SIAA has 13% of all independent agencies in their alliance, has created 4,487 new agencies since […]
