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How the marketer fits into today’s insurance agency model Should you hire a marketer for your agency? What should they do? How do you manage them for maximum results? The ‘shape’ of agencies is quickly changing to meet the modern consumer. More and more agencies are hiring part to full-time marketers to help them scale […]
What the most successful agents are doing today according to the latest Safeco and Liberty Mutual agency survey Want to know what’s working today? And you want proof? You’ll get both in this fast-paced, data-loaded conversation with Chuck Blondino, Director of Agency Capabilities and Programs at Safeco Insurance. Chuck returns to the podcast to share […]
This is what the modern insurance consumer wants… according to science! Would it be useful for your agency if you better understood the modern insurance consumer? Of course! In this podcast, Michael Jans interviews the man with the answer. Tom Super leads the Property & Casualty Insurance Intelligence Group at J.D. Power and is responsible […]
The “Beyoncé of insurance” delivers insight into how to bring fresh energy into your agency—from a millennial’s perspective Ashley Fitzsimmons has been living and breathing insurance nearly all her life. While she officially started her professional career as a licensed agent for her family’s business, Fitzsimmons Insurance Agency, Ashley has since spread her wings at […]
Agency principal shares practical steps you can take to give your customers the wow experience they’re looking for. When Jamie Trovato left the captive insurance world to start his own independent insurance agency, he discovered how much more control you could really have over the customer experience. As he began investing more of himself into […]
Industry experts deliver important insight you need to keep your agency relevant in the future. The independent insurance channel is facing two deeply interconnected issues with millennials: the average agency is struggling to attract the US’s largest generation as customers… and they’re unable to attract them as members of their team. If you want your […]
IBM Global Insurance Director shines a light on the future of the independent agency system (and how agents must respond!) At the intersection of insurance and technology sits—not yesterday’s startup—but one of the most valuable and influential companies in the world: IBM. Their Global Insurance Director, Mark McLaughlin, took time from his international duties to […]
You cannot ignore the power of video! Leading insurance marketing expert shows how to make it easy for agencies. Why are marketers swarming to video? Simple. It works. Video is 500% more likely to get engagement than messages with images, and 600% more likely to be remembered… and modern consumers expect video. Savvy agents are […]
Premier industry expert delivers a masterclass in ‘the industry right now’. Note from our host, Michael Jans: When I told a colleague I had just interviewed Dennis Chookaszian, he said, ‘He might know more about insurance than anyone alive.’ I replied, ‘This much I know to be true: I learned more in that one hour […]
Leading ‘Advanced Technology’ marketing expert shares the newest secrets to online advertising. What does an agency principal need to know about the latest breakthroughs in digital marketing? After all, it’s likely that the principal won’t be the hands-on technician, right? But, every principal who sees their primary job as building a reliable Organic Growth Machine […]
