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Masterclass in Modern Marketing — Part 1 of 3 Who can keep up with marketing today? Social media changes. The ‘rules of engagement’ change. The very things that consumers want and expect you to do change. Our host, Michael Jans, dives into the delicious details of SOCIAL SELLING with one of the country’s leading social […]
Leading Small Business Marketing Guru Reveals ‘This Is What’s Working’ in the Modern Age Marketers share a common observation: ‘The next Big Breakthrough for the industry will come from… OUTSIDE the industry.’ Why? That’s one reason that marketers and innovators from different industries often ‘master-mind’ with each other, read books from outside the usual off […]
How re-branding can boost your agency in the marketplace… and just how to do it right! Fresh on the release of his new book on branding, insurance marketing expert, Peter van Aartrijk, lays out a clear message for these times. After you listen to this conversation, you’ll probably be thinking, ‘It’s time. Time to take […]
The New Content Marketing for Insurance Agents – Why and How! Here is what’s different about insurance marketing today: do it right and you’ll never make a cold call and never, ever sell on price again. Need proof? Listen to Michael’s conversation with Marc Petersen, CIC, President, American Advantage Insurance: Petersen Group. In this episode […]
This agent’s marketing machine reliably clips along at 20% annual growth. Mike Alexander bought a 500 policy agency around the turn of the century. This year, he’s hitting $3,000,000 – and gives credit to the marketing machine that consistently brings in business, week after week after week. In this episode of the Connected Insurance Podcast […]
Load your ‘marketing cart’ with boxes and bags of practical advice you can put to work tomorrow! Roll up your sleeves for a masterclass on marketing in the modern age. Clinton Houck is the Digital Agency Specialist at State Auto – a company well respected for bringing the IA channel into the modern age. He […]
What’s wrong with commercial insurance today? Mike Albert, co-founder of Ask Kodiak, has some ideas about what’s wrong with commercial insurance and he’s actively working on fixing some of the problems. This seasoned insurance and technology veteran shares his insights freely: How to preserve the strengths of the commercial lines placement process (and he believes […]
Podcast Guests from Keystone Insurance Group Share What the Best Agents Do Differently We have a special double-feature for you today. Not one, but two guests from the revered Keystone Insurers Group have joined us for an information-packed episode. What do the best do differently than the rest? This is the question we pursued in […]
Building a Growth Agency That Supports the Lifestyle of Your Dreams What’s more important than insurance? Well, LIFE. And, this podcast guest has figured out how to build an agency that grows like a machine – year after year – and supports the lifestyle of his dreams. You may recognize Anson from a recent cover […]
From Zero to $80 Million in Sales… Why do some agents thrive when others do not? You’re about to get an answer every agent should pay attention to. Why? Because Ely Kaplansky has earned the right to every agent’s attention. This industry leader delivers a master class on agency growth. He started a scratch agency. […]
