Recently, the morning after a delightful pizza dinner at one of my favorite local breweries, I had a thought that stopped me in my tracks: choosing MarTech for your agency can follow the same thought process as ordering your pizza.
Sounds crazy and over-simplified, right? I disagree!
The dinner that got me thinking about this was a pretty common one: shared salad and pizza, at a place that only serves 1 size, cut tavern-style because this is Columbus, OH. Sounds basic, but hereβs where it aligns with your MarTech strategy.
That salad was a wedge salad. Itβs a very specific dish with defined ingredients, designed for a specific palate. I didnβt order a βbasicβ salad that wouldnβt have met my wants/needs for that dinner; I got something designed to solve my exact problem. In this case, it was a hankering for blue cheese and bacon, but at your agency, it might be a need to rank higher in Google or to communicate with clients with more personalization and less effort.
The pizza was customized. The place I was at has an amazing mushroom pizza, but itβs made even better with the addition of pepperoni and banana peppers. The best-in-class solution was already built, but I had the option of customizing it to my needs. Thatβs what you should look for in your MarTech – not something one-size-fits-all, but something you already recognize as superb that can be made even better by easily adding on to fit your agency.Β
That tavern-style cut. I mock it, because I grew up among firmly-rooted wedge-cut pizza cultures, but thereβs something about those little pieces that lets you put together the exact amount of pizza you want to eat in a sitting. Itβs the food parallel of ensuring that any new MarTech you add is right-sized to your agency. Youβre not leaving half a slice/unused features behind, nor are you stuffing yourself/forcing yourself to use things you donβt need.
I was able to take home leftovers. Lunch the next day was solved! Itβs like MarTech that can grow with you. That night, half the pizza was all that was needed, but through leftovers, it was able to continue to meet new needs I had in the future.
The meal fit together. A wedge salad and some really great pizza is a delicious dinner, and it fit perfectly around the beer Iβd originally gone in to drink. If that beer is whatβs already in my tech stack, then the meal that works perfectly with it is the new MarTech.Β
Itβs so easy to overthink new MarTech investment and get bogged down in the process. But realize that, like so many decisions, we have to identify the exact pain point or need we want to solve for and ensure that what we invest in, whether pizza, a new website, marketing automation, or salad, is the thing that will most help us meet our goal. Apply the pizza approach when you get a demo of Forge or Fuse, and I think youβll come away ready to pair your choice with a celebratory beverage.
Schedule a meeting today to learn more about how we can support your agencyβs goals.