8 Must-Have Features for Insurance Agency Websites

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Resource - 8 Must-Have Features for Insurance Agency Websites
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2 minutes

Designed To

Look Amazing, Get Found, Sell More, Service Better

Insurance agency website must-haves.

Your insurance agency must have a website. That’s the bare minimum consumers expect. In today’s digital and on-demand world, you need more to stand out from the crowd. We’ve compile a list of eight must-have features for insurance agency websites that clients and prospects expect to see.

Impressive design.

74% of insurance shoppers start online, and it takes just 0.2 seconds for them to form an opinion about your agency based on your website. Make sure yours looks great, reflects your agency, and is designed to maximize SEO performance in your area.

Lead capture forms.

The shorter your lead generation forms are, the better the chance prospects will actually fill them out. That’s why integrated landing pages, conversion forms, and other calls-to-action must be clear and obvious so visitors know exactly what you want them to do next.

Video Proposals.

Increase close ratio 15% by recording password-protected videos for prospects and clients. Highlight policy features and explain concepts in a way that relates to your recipient and reinforces your personal connection.


Highlight your team, location, and what makes you special! People want to see that. Use Hello Producer to personalize the website experience for prospects and clients.

Live Chat.

Make your agency available to prospects and clients by offering this convenient option. Answer questions, connect with website visitors, and show that you’re ready to help.

Client Service Center.

Streamline client service requests by offering options for reporting a claim, making a policy change, requesting a certificate, requesting an auto ID card, paying a bill, and more.

Interactive content.

Use interactive Clickable Coverage graphics, Video Proposals, and other cool sales and educational tools to make insurance relevant and engaging. Break through the noise and sell value, not price.

5-Star review capture.

Capture feedback from clients and encourage five-star reviews on Google and Facebook from your best supporters. This is great for SEO, too.

ActiveAgency Website Platform

If you’re looking for an all-in-one solution, check out ActiveAgency. It’s the leading website platform for insurance agencies and includes Clickable Coverage, Hello Producer, Video Proposals, and many other sales and servicing tools.

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If you'd rather speak to us, reach out to our Client Experience team.

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