Use the data in your management system to deliver personalized omnichannel communications throughout the customer journey.
Intelligent Marketing Automation for Insurance Agencies
With Fuse™, the insurance industry’s leading marketing automation tool, you can use the client and policy data in your agency management system to deliver personalized communications throughout the customer lifecycle.
By delighting and engaging clients at key points in the customer journey, your agency will improve retention, client acquisition, policies per customer, and staff efficiency.
”“Other vendors weren’t integrated deeply enough to let us run campaigns using client and policy data points. Fuse’s ability to trigger automated campaigns on a range of data points is a game-changer.”Jessica TiceAll Lines Insurance
Deep Integration with Leading Agency Management Systems
Fuse™ offers the deepest two-way integration of any insurance marketing and communication automation tool—empowering you to micro-target and trigger email, text, and direct mail communications based on more than 100 client and policy data points.
Automate communication at scale without losing that personal touch that your clients expect.
Agency Revolution has allowed Columbia to:
- Increase client retention rates ~2% YoY
- Significantly increase communications with clients while saving 3-5 hours of work per week per account manager
- Boost client satisfaction and positive reviews
Pre-Built Content and Campaigns Help Automate Marketing
The Fuse™ library of ready-to-go, multi-step campaigns includes everything your insurance agency needs to sell more policies, delight clients, and streamline operations.
Sell More Insurance Policies
Proven campaigns to cross-sell to existing clients, gather referrals, and renew accounts are ready to launch as soon as you get started.
Delight and Educate Clients
Exceed client expectations with a welcome campaign, send birthday and holiday postcards, engage them with monthly newsletter templates.
Automatically guide clients when they file a claim, gather client feedback, schedule timely account reviews, send surveys, and win back customers effortlessly.
Easy Email Marketing Automation for Insurance Agencies
Creating your own automated campaigns is simple too. Fuse’s modern email builder lets anyone easily design professional-looking email campaigns complete with text, graphics, and video.
Multi-location, Multi-brand, Multi-sender Support
Do you have locations across multiple states, regions, or across the entire US? No problem. Fuse™ is the only marketing automation tool that has the ability to create campaigns once, then instantly execute them across multiple offices and brands.
This advanced feature coupled with Sender Personalization ensures each communication comes from the person at the agency the consumer has a relationship with, which significantly improves engagement.
Omnichannel Marketing Automation with a Personal Touch
Communicating in the customer’s preferred channel creates an even more personalized experience. Fuse™ lets you send messages and build sequential omnichannel campaigns using email, text, and direct mail. It also lets you create multiple senders so clients receive messages from the right person.
NPS® for Insurance Agencies Drives Retention and Growth
Fuse has robust Net Promoter Score (NPS) capabilities. Agencies can measure customer satisfaction with the company, staff, or products offered. Understanding which clients are promoters and which are detractors can help you improve retention, get more online reviews and referral business.
Dashboard for Monitoring Performance
See exactly how Fuse™ campaigns are growing your insurance agency with the business insights dashboard. At a glance, track your book of business, active customers, policies in force, individual performance, and more—so you can make the best strategic decisions to drive growth in your insurance agency.
Agency Revolution has a Business Texting tool that allows you to meet your clients where they are – on their phones. This tool allows for asynchronous communication, meaning you can connect with your clients at a time that’s most convenient for both of you, even outside of regular business hours.
Business Texting can be automatically triggered based on a client event. This means you can set it up once and it will continue to work for you, saving you time and effort in the long run.
Agency Revolution’s texting tool can be handled right in your browser. No need to download any additional software or apps. Plus, we’ve created a group inbox feature that ensures the quickest responses to your clients. This way, no matter who’s available in your team, your client will be answered promptly.
Another great feature is that our texting tool easily connects to an existing contact. This means you can keep all your communication with a client in one place, making it easier for you to track previous interactions and provide personalized service.
Finally, our texting tool can be easily added to campaigns – both existing and new ones. This means you can seamlessly integrate it into your current marketing strategies.
Pipeline Management Tool
This tool is designed to help you manage and track leads and clients throughout their journey with your agency. Whether they’re a new prospect or a loyal client, the Pipeline Management Tool can help you communicate effectively at every stage.
One of the key features of this tool is its ability to help you define your new client and existing client pipelines. This means you can tailor your approach to suit the unique needs of each client, whether they’re just getting to know your agency or they’ve been with you for years.
But that’s not all. The Pipeline Management Tool also helps you communicate with clients throughout their specific journey to renewal or cross-sell. This ensures that you’re always in touch with your clients, providing them with the information they need when they need it.
And when it comes to prospects, the tool allows you to target specific key moments in their journey to purchase. This can help you make a strong impression and increase your chances of converting leads into clients.
Finally, the Pipeline Management Tool completes the lifecycle. This means it’s there to support you from the first interaction with a lead, right through to the renewal or cross-sell stage with a client.
Power your insurance agency with Dashboard.
Easy, secure access to everything you need to get the most out of Forge.
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