Make your insurance agency stand out with interactive experiences.
Read Time
7 minutes
Designed To
Look Amazing, Get Found, Sell More, Service Better
Enhance client engagement with interactive experiences.
In the competitive world of insurance, standing out is crucial. Interactive experiences transform how clients learn about insurance, making complex concepts accessible and engaging. By leveraging tools like this, your agency can offer clients a dynamic, hands-on way to explore insurance solutions at their own pace.
This article will show you how you can revolutionize client engagement and education with interactive experiences.
The table of contents.
Here’s what we’ll cover throughout this resource on interactive experiences to engage and educate.
What are interactive experiences?
In today’s digital age, engaging clients through interactive experiences is key to standing out in the insurance industry. Interactive tools transform traditional learning into a dynamic and educational experience, allowing clients to explore and understand insurance options in a fun and engaging way.
These provide users with engaging, hands-on learning opportunities. By using interactive experiences, such as interactive graphics, clients can explore various scenarios and insurance solutions at their own pace, making complex information more accessible and understandable.
What are the benefits of interactive tools?
There are many ways you can leverage interactive tools into your marketing and client engagement efforts. Here’s how:
- Engagement: Interactive experiences capture attention and keep clients engaged longer than static content.
- Education: They provide an educational platform that simplifies complex insurance concepts, helping clients make informed decisions.
- Gamification: By incorporating elements of gamification, these tools make learning about insurance enjoyable and memorable.
- Personalization: Clients can interact with content that is relevant to their specific needs and interests, enhancing the overall experience.
Let’s use our interactive graphics feature as an example to show you how you can apply this strategy to other interactive experiences when engaging and educating clients.
Featuring our interactive graphics: Clickable Coverage®.
Clickable Coverage® is a series of interactive industry and coverage-specific graphics that outline various risk factors and insurance solutions impacting individuals and businesses. These images are professionally designed and feature well-researched insurance information to create a total wow factor for clients and prospects. By offering a friendly and approachable way to learn about insurance topics, it’s easy to focus on the business and personal coverages that matter most.
First and foremost, Clickable Coverage® is a ground-breaking educational tool. It offers value to website visitors from the moment they reach the page by providing information specific to their needs. They are put in the driver’s seat with the ability to click around at their own pace. The content also shifts the focus from price to the value of having the right coverage, all while showcasing your agency’s expertise.
Most people have very basic knowledge about insurance, but a lack of understanding the more complex parts could leave them exposed to significant risk. And while an insurance agent can get into those nuances when they speak with a prospect, Clickable Coverage® can offer answers to questions some folks don’t even know to ask.
Explore all Clickable Coverage® graphics.
We know you’re eager to see what Clickable Coverage® is all about. Below are all of the Clickable Coverage® graphics available. Don’t be shy; select a topic from the dropdown menu, click on those hotspots, and try this effective tool out for yourself!
Click it. Read it. Cover it.
Choose a topic to explore, then click the hotspots to learn!
Building Coverage
Risk Factor
Your business property can feel like it IS your business. Damage to your structure or other property could seriously harm your business.
Solution
Buildings coverage can protect the physical structure of your business and help with repair costs from a covered risk such as fire.
Equipment Coverage
Risk Factor
Your business is more than walls. It is also the equipment you use to operate, and if it was damaged or stolen, you could grind to a standstill.
Solution
Equipment coverage helps to pay for damages or loss to the equipment and gear you use to run your business.
Inventory Coverage
Risk Factor
An accident that causes physical harm can also damage or destroy your valuable inventory.
Solution
Inventory coverage can help you recover from damaged or destroyed inventory after a covered accident.
Exterior Signs
Risk Factor
Storms and other types of risk can also harm the exterior of your property, damaging signs and other valuable displays.
Solution
Exterior Signs coverage protects your important signage and outdoor marketing that helps your business thrive.
Important Records
Risk Factor
Some of the most important parts of your business are the records and documents that prove you’re in business.
Solution
Important records coverage can help with losses from the destroyed papers, records, and files that your business depends on.
Add value to your website.
Interactive experiences, such as our interactive graphics, are designed to keep your clients engaged and informed.
50
Number of Clickable Coverage® Scenes
6+
Average Number of Minutes Spent on Pages With Clickable Coverage®
How can interactive experiences be used as a sales tool?
Leverage interactive experiences to help potential clients better understand the risk factors and insurance solutions in a visual way, and add them to your sales tactics. Here are some examples of how we see agencies use our interactive graphics to show you what we mean.
Book meetings.
When you’re emailing a prospect to set that first pitch meeting, send them a link to a relevant graphic to show you understand their needs.
Email graphics.
When you send your follow-up email after a meeting, include a link to a graphic that suits the prospect’s needs or business industry.
Improve annual reviews.
Your annual review email offers you an opportunity to cross-sell. Add a link to a scene that illustrates coverages the client might want to consider.
Upgrade presentations.
If you’re sitting down with a client or prospect, pull up an applicable interactive graphic to illustrate pertinent coverages.
Provide education.
Find hotspots that explain why your clients need certain enhancements or endorsements on their policies.
Incorporate interactive experiences for education.
It’s easy to incorporate this into various aspects of your business. Here are a few of the ways we’ve seen agencies use tools like Clickable Coverage®.
Encourage engagement.
From customer service to account managers, anyone in contact with clients or prospects can easily share interactive graphics to provide insurance coverage information easily.
Display socially.
To widen your reach on various social media platforms, try sharing a post with a link back to an interactive graphic. Use relevant hashtags for the industries and coverages you target.
Educate internally.
If someone on your team is new to the insurance industry, have them sit down and review all the graphics. Not only will it help them understand the coverages necessary in each industry, but it will also broaden their knowledge of common insurance terms and concepts.
Use Clickable Coverage® for sales, social media, and more.
To sum it all up.
Interactive experiences are a powerful way to engage and educate clients, making complex information accessible and enjoyable. By incorporating these tools into your marketing strategy, you can enhance client interactions and build stronger relationships.
If you’re interested in what our insurance marketing platform has to offer with Clickable Coverage® and other client engagement tools, you can learn more here.
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If you want to learn more about how we can help you capture leads and service your existing clients in style with a website that best represents your agency, book a live demo.
Already a client? Reach out to our Client Experience team.
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