Want to know the latest marketing tricks to grow your agency? I might know them all. Over the years, I created quite a few. But not anymore. Tricks are for kids. I have something better. It makes more money. It saves effort.
The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]
3 Critical Reasons Brokers Must Be Part of the Insurtech Revolution What’s the worst thing that can happen to a business that ignores critical trends? Ask Jim Keyes, former CEO of Blockbuster. In 2008, he famously said, ‘Neither Redbox nor Netflix are even on the radar screen in terms of competition.”