It used to be easy to find insurance consumers. Volunteer at the rotary. Hang out the chamber. Sponsor a Little League team. Had a niche ‘back in the day?’ You probably found customers at the trade association or the annual conference. Where are they now? I’m going to show you – in a quick glance […]
Why understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level. Especially as new digital competitors lust after your customers.
The grand history of the agent-broker channel rests on one inherent strength that’s built into the system. This is a relationship business. We sell the invisible. Nobody opens up the box and feels it, looks at it, touches it. ‘oohs and aahs’ over it. They barely examine the agreement to review the features. (I can’t […]
The most advanced systems deliver communications in four major categories of marketing: Life-cycle Marketing. (Agency Revolution refers to this as Trigger Point Marketing.) These messages are designed to guide each individual customer throughout their life-cycle with your firm, shepherding them from newcomer or stranger to ‘raving fan.’ This is an advanced feature that ‘triggers’ messages […]
Great insurance marketing has four stages. That is the most effective marketing model for insurance marketing – and it’s making thousands of brokers more money. It looks like this.
Where’s the big money in insurance? For agents & brokers, it may be easier to find than you think it is.
What are the forces affecting agencies today? And what should agents do about it? Let’s have the courage to analyze it, examine it, poke it, prod it – and see how our channel stands up to the closest scrutiny. (Hint: there’s good news at the end!) First, let’s look at what ‘the five forces’ reveal […]
Marketing automation is growing. Sizzling fast. What does it do for insurance agencies & brokerages? Just like it does for other businesses, it empowers agencies to automate and simplify communications with their customers and marketplace. While the features of marketing automation may vary widely, quality software offers many benefits to the insurance agency & brokerage. […]
Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]
4 Things the Founder of Lemonade said that Every Insurance Agent & Broker Must Read Lemonade wants your customers. But not all of them.