Masterclass in Modern Marketing — Bonus Edition! From Scratch Agency to 10,000+ Clients A few weeks ago, we announced a 3-Part ‘Masterclass in Modern Insurance Marketing.’ Now it’s a 4-Part Series! After I recorded this interview, I just had to add it to this series. As I’ve mentioned, I felt strongly that it was time to […]
Masterclass in Modern Marketing — Part 3 of 3 Why should the marketplace do business with you above any and all other options? If you can’t answer that question, all the marketing tricks in the world are just that – TRICKS. This agency principal, Grant Botma, understands that lesson. In this episode of The Connected […]
Masterclass in Modern Marketing — Part 2 of 3 Do you have a marketer on staff? (56% of agencies do… so it’s important to ask!) Or, are YOU the marketer? However you ‘get marketing done,’ you do NOT want to miss this conversation. After interviewing so many insurance Thought Leaders on the big trends that […]
Masterclass in Modern Marketing — Part 1 of 3 Who can keep up with marketing today? Social media changes. The ‘rules of engagement’ change. The very things that consumers want and expect you to do change. Our host, Michael Jans, dives into the delicious details of SOCIAL SELLING with one of the country’s leading social […]
Leading Small Business Marketing Guru Reveals ‘This Is What’s Working’ in the Modern Age Marketers share a common observation: ‘The next Big Breakthrough for the industry will come from… OUTSIDE the industry.’ Why? That’s one reason that marketers and innovators from different industries often ‘master-mind’ with each other, read books from outside the usual off […]
How re-branding can boost your agency in the marketplace… and just how to do it right! Fresh on the release of his new book on branding, insurance marketing expert, Peter van Aartrijk, lays out a clear message for these times. After you listen to this conversation, you’ll probably be thinking, ‘It’s time. Time to take […]
The New Content Marketing for Insurance Agents – Why and How! Here is what’s different about insurance marketing today: do it right and you’ll never make a cold call and never, ever sell on price again. Need proof? Listen to Michael’s conversation with Marc Petersen, CIC, President, American Advantage Insurance: Petersen Group. In this episode […]
This agent’s marketing machine reliably clips along at 20% annual growth. Mike Alexander bought a 500 policy agency around the turn of the century. This year, he’s hitting $3,000,000 – and gives credit to the marketing machine that consistently brings in business, week after week after week. In this episode of the Connected Insurance Podcast […]
Load your ‘marketing cart’ with boxes and bags of practical advice you can put to work tomorrow! Roll up your sleeves for a masterclass on marketing in the modern age. Clinton Houck is the Digital Agency Specialist at State Auto – a company well respected for bringing the IA channel into the modern age. He […]
What’s wrong with commercial insurance today? Mike Albert, co-founder of Ask Kodiak, has some ideas about what’s wrong with commercial insurance and he’s actively working on fixing some of the problems. This seasoned insurance and technology veteran shares his insights freely: How to preserve the strengths of the commercial lines placement process (and he believes […]
