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Charles Alexander, Insurance Video Expert Video accounts for 78% of internet content. People expect it, and you need to use it. Charles Alexander—a leader in providing ‘animated explainer videos’ for the insurance industry—shares his inside secrets for online video for the retail agent: Why video holds so much power to influence the viewer. Six common […]
Tia-Marie Gagnon, Marketing Manager, Chalmers Insurance Group What’s the biggest staffing trend to take the independent agency system by storm? Adding marketing staff, that’s what! In this episode, you’ll meet Tia-Marie Gagnon, marketing manager extraordinaire at the Chalmers Insurance Group in New England. Nationally recognized for executing effective marketing strategies at Chalmers Insurance Group. Gagnon […]
Chris Clausen, President, CPCU, The Clausen Agency, Inc. Forty years ago Chris Clausen started his agency by knocking on doors. Now he sits on top of the dominant agency in his marketplace. But he’s not resting on his laurels. The Founder and President of The Clausen Agency sees the pace of change as faster than […]
Ron Sheetz, VP, RJ Media Magic, Inc. Ron Sheetz is the video consultant to the top marketers in the field—from thought leader Dan Kennedy to our own host, Michael Jans. Ron strips away the confusion, doubt, and excuses surrounding video production. Great video content for insurance agencies isn’t hard; it’s just new. Ron knows every […]
Nick Andrews – Channel Partner Marketing Manager at Liberty Mutual If you have time to listen to one conversation about real-world, street-smart insurance marketing, look no further. Our guest, Nick Andrews, dives deep into actual agencies doing actual marketing and getting actual results. In his role as Channel Partner Marketing Manager at Liberty Mutual, Nick […]
Seth Preus – Founder of Mivation What would it mean to your agency if everyone on your team got to the next level? Our host, Michael Jans, speaks with Seth Preus, agency owner and creator of Leaderboard Legends software. In this episode, he reveals surprising strategies to help agents make that happen: Common mistakes agency […]
Jason Marlowe – Marketing Director at InsuranceHub It can be frustrating to get advice on traditional marketing that doesn’t apply to the insurance space. Agents face unique restrictions and challenges when it comes to building their online audience. It’s crucial to take things like your budget, time, and bandwidth into consideration before launching a social […]
Darcy Shapiro – Director of Insurance, Americas at Cover Genius What exactly is the shape of insurance in the modern age? The best answer may be this: different. As entrepreneurs solve insurance problems in new ways, that ‘shape of insurance’ will continue to change. In this discussion, Michael interviews Darcy Shapiro, Director of Insurance at […]
Greg Donaldson – Senior Analyst at the Aité Group What does today’s insurance consumer want? How do they differ? How do we earn their business and loyalty? These questions make some agents toss and turn – wondering if they’re keeping up with the changes in the modern world. Our guest, Greg Donaldson, specializes in the heated […]
Small commercial lines insurance alert: turbulence ahead Big changes are ahead of us. If you have any small commercial lines business, it may have been smooth sailing… until now. Willis Towers Watson Securities and CB Insights recently forecast that up to 25% of total small business could be digitally underwritten by 2020. This huge $100 […]
