Successful insurance agencies are built on maintaining customer relationships. After all, when you lose established customers, it offsets the gains from the new customers you bring in, especially when you consider how much more expensive it is to acquire new customers vs. maintaining current ones. Good retention rates also lead to more policies per customer […]
From Scratch Agency to 10,000+ Clients – Masterclass in Modern Marketing, Bonus Edition! A few weeks ago, we announced a 3-Part ‘Masterclass in Modern Insurance Marketing.’ But, it’s not. Now, it’s a 4-Part Series. After I recorded this interview, I just had to add to this series. As I’ve mentioned, I felt strongly that it […]
Want to know the latest marketing tricks to grow your agency? I might know them all. Over the years, I created quite a few. But not anymore. Tricks are for kids. I have something better. It makes more money. It saves effort. It’s simple. (Simple does not mean ‘easy’ – but this can be easier […]
How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]
Michael Jans: Jerry Jones, thanks for joining us Jerry how are you? Jerry Jones: I’m fantastic, how are you doing Michael? Michael: Well, I’m doing good so let’s give a little background on our relationship and then, of course, your area of expertise. You and I have known each other for goodness’ sakes, I’m saying […]
Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]
Michael: Peter Van Aartrijk, thanks so much for joining us. Peter how are you? Peter Van Aartrijk: I’m doing well Michael, thank you sir. Michael: All right. Glad to have you here. Background for our listeners who may not know you and I think most people in the independent insurance agency industry probably do. I […]
When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]
Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]
Michael: Mike Alexander Junior, thanks so much for joining us. How are you? Mike: Thank you Michael. How are you? Michael: I’m doing great. First, let’s start with the thumbnail sketch. How did you get to where you are? How long have you been in the industry, et cetera. Mike: I started back in the […]
