There is a lot of talk about content marketing. It is often touted as the most lucrative form of marketing strategy to employ, but the success of a content marketing plan relies heavily on using the right kind of content. So what is the right kind of content? In a recent Live Webinar Roundtable, a […]
I’m going to cut to the quick; as much as I can with a topic as challenging as ‘strategy’. I want to share a glimpse of the thinking, research, and observations behind my strategic recommendations. My clients and followers have heard a small handful of exhortations over recent years: Lean upmarket. Market faster. Grow faster. […]
Partnership gives ASNOA agencies access to Fuse™ and other Agency Revolution marketing packages August 21, 2019, San Diego, CA – Agency Revolution, a digital marketing company serving independent insurance agents and brokers, today announced that it has reached a new enterprise agreement with Agent Support Network of America (ASNOA), a leading network of independent insurance […]
One of the most valuable things we do at Agency Revolution is talk with successful agents and industry professionals about their experience and strategies. We learn so much from the super-stars of our field, and we can’t wait to share it with our audience. Recently we sat down with Chuck Blondino, Director of Agency Capabilities […]
What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]
Jamie focuses on new channels of communication that most agents wouldn’t even consider. He is currently developing his advertising for Snapchat as a new avenue to reach beyond his older audience. In 2011, Jamie decided to “take the leap” and start an agency from scratch. He faced many of the same challenges that other agents […]
Nearly one quarter of the U.S. population—that’s 83 million individuals—belongs to the millennial generation. This group has a staggering collective buying power of $200 billion and will soon comprise the majority of small business owners in America. Clearly, it’s a demographic that deserves the attention of the independent insurance channel… but marketing to Generation Y […]
Our recent Live Webinar Roundtable Attracting Millennials in the Modern Insurance Landscape contained a lot of powerful insight about attracting millennials both as customers and as employees – and we don’t want you to miss a single crucial detail. Here, we summarize the panel’s key takeaways for recruiting millennials into the independent insurance workforce. NOTE: […]
Work smarter – not harder, as the saying goes. When it comes to social media and its vastly changing landscape, one way for independent retail insurance brokers to “tame the tiger” is to emulate successful peers in the industry, such as Zack Gould and Matt Naimoli of Massachusetts-based G&N Insurance. G&N Insurance has acquired more […]
For a long time, independent insurance agents have been able to rely on traditional marketing tactics to grow their agency. But the industry is changing. Younger prospects need convincing to seek out an agent over the more heavily advertised direct insurance solutions. When it comes to attracting new prospects, digital marketing isn’t just an option… […]
