What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In fact, less than a generation ago, they […]
Jamie focuses on new channels of communication that most agents wouldn’t even consider. He is currently developing his advertising for Snapchat as a new avenue to reach beyond his older audience. In 2011, Jamie decided to “take the leap” and start an agency from scratch. He faced many of the same challenges that other agents […]
Nearly one quarter of the U.S. population—that’s 83 million individuals—belongs to the millennial generation. This group has a staggering collective buying power of $200 billion and will soon comprise the majority of small business owners in America. Clearly, it’s a demographic that deserves the attention of the independent insurance channel… but marketing to Generation Y […]
Our recent Live Webinar Roundtable Attracting Millennials in the Modern Insurance Landscape contained a lot of powerful insight about attracting millennials both as customers and as employees – and we don’t want you to miss a single crucial detail. Here, we summarize the panel’s key takeaways for recruiting millennials into the independent insurance workforce. NOTE: […]
Work smarter – not harder, as the saying goes. When it comes to social media and its vastly changing landscape, one way for independent retail insurance brokers to “tame the tiger” is to emulate successful peers in the industry, such as Zack Gould and Matt Naimoli of Massachusetts-based G&N Insurance. G&N Insurance has acquired more […]
For a long time, independent insurance agents have been able to rely on traditional marketing tactics to grow their agency. But the industry is changing. Younger prospects need convincing to seek out an agent over the more heavily advertised direct insurance solutions. When it comes to attracting new prospects, digital marketing isn’t just an option… […]
Relationship marketing is more than just shaking hands and remembering birthdays. It involves a continuing effort to provide a unique and delightsome experience that takes a prospect through their initial engagement with an agent and creates a satisfied client that will continue to be an asset and advocate for years to come. A major aspect […]
Spoiler alert: the rise of smartphones and social media has forever changed the entire landscape of marketing – not to mention commerce, society, and the global economy. Because of digital marketing, it’s easier, and simultaneously harder, for the independent retail insurance agent to find leads, cultivate referrals, and close new business. Gone are the days […]
Insurance marketing in 2019: believe it or not, it’s not all about social campaigns, email targets, and trendy digital media tactics. In February, Agency Revolution hosted a Live Webinar Roundtable titled “What Does Marketing Mean in 2019” to delve into the topic, because it’s something that’s more and more prevalent in the independent insurance space. […]
2019 has been loaded with some pretty big social media news that insurance agents and brokers need to know about. Read on for the most important updates from the big social platforms, new studies that reveal how consumers use social, and some resources that can help you improve your social media efforts. 1. Google+ Announces […]
