What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]
How Columbia Insurance & Wealth Management Grows Its Agency Columbia Insurance & Wealth Management has 15,000 commercial and personal lines policies in force. In 2017, the agency set out to improve client communications and smooth the onboarding process for new clients from mergers and acquisitions. Columbia chose Agency Revolution’s website marketing package, Attract™, noting that […]
It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 86% of buyers are willing to pay more for great customer experience. A Walker study found that 2020 is the first year that customer experience will overtake price and product as a brand’s […]
If you’ve been reluctant to jump on the social media bandwagon, some real-world examples and strategies from the field can help you get started. If your agency has any social media presence, you’re most likely looking for tips that can help you reach the next level. Agency Revolution is dedicated to helping insurance agents and […]
Do you know which marketing efforts bring your agency or brokerage the highest ROI? If you think paid ads, inbound marketing, and email campaigns give you the best return, you may miss out on one of the most lucrative sources for growing your business: referrals. A study about customer loyalty in Property & Casualty insurance […]
You may have heard the term “marketing funnel” before and wondered exactly what it meant. If you could boil down the strategy behind a marketing funnel, it would be this: Turn investigators into leads Turn leads into clients Turn clients into ambassadors These goals prove especially important for insurance agents. Keeping your marketing funnel flowing […]
How Action Insurance Service uses Fuse™ to drive positive client reviews Action Insurance Service of Utica, Michigan serves more than 2,700 personal and commercial lines clients. In 2018, the team started looking for a solution to grow their business and provide a better client experience. The leadership team was already impressed with Agency Revolution’s extensive […]
How Chalmers Insurance Group uses Fuse™ to delight clients With more than 21,000 personal and commercial lines clients across eight locations in Maine and New Hampshire, Chalmers Insurance Group needed a way to make client communications more consistent and track the results without over-burdening their already busy staff. As a member of Vertafore’s Orange Partner […]
How Trovato Associates uses Fuse™ to build a more efficient agency For more than 10 years, Jamie Trovato ran a captive insurance agency. In 2011, he started his own independent agency from scratch. Jamie enjoys having the autonomy to implement the tools, technologies, and processes he believes is the best fit for his agency, his […]
After the recent economic downturns, insurance agents everywhere are looking for ways to grow their business. When creating a lead generation strategy, the cornerstone should be a website specially designed to meet insurance agents’ marketing needs. For a website to meet all of an agency’s marketing needs it must meet three criteria. It must: Define […]
