How Insurance Email Templates Make Customer Engagement Easier Think about how often you check your personal email each day. Your customers and prospects are doing the same thing, so you’re missing the boat if you aren’t using email marketing for your insurance agency. Research shows that email marketing generates $36 for every dollar spent. If […]
West Bend Delivers Marketing Platform to Agent-Partners, Powered by Agency Revolution Platform helps agencies surprise and delight clients in a scalable, yet personal way November 2, 2021 – SAN DIEGO, CA – Agency Revolution, an FMG Suite company serving independent insurance agents, today announced a partnership with West Bend Mutual Insurance, a carrier providing coverage […]
Whether searching online for a doctor or an insurance agent, online reviews are one of the most powerful determiners for making a buying decision. Consider that about 95 percent of potential customers read reviews before making a purchase, and it’s easy to see how this often untapped resource can generate more leads and more clients. […]
You’ve converted a lead and sent an onboarding email to welcome them to your agency. The hard part, marketing to and nurturing your leads, is over. But what may seem like an end result is a new beginning for both you and your new customer. When you consider that converting a lead can cost up […]
Reputation Management Guide for Insurance Agencies No insurance agency intends to create a bad reputation, but when an agency neglects its online reputation the results can be just that. That’s because potential customers rely upon Google, Facebook, and other online platforms to make a buying decision based on what people say about your brand. Those […]
Remember word-of-mouth advertising? It’s how insurance agencies built their reputations and their bottom line in their local community. Because insurance markets used to be so localized, a smart agent would network through local organizations, sponsor ball teams, and be there when their customers needed them most. But a lot has changed since those pre-internet days, […]
Insurance Reputation Management Made Easy Your agency’s reputation is its most valuable asset. Whether your customers come into the office or engage online, you better believe they’re doing their homework beforehand. They want to know who they’re doing business with and what other customers have experienced before they make contact. But it’s no longer enough […]
Just like any other relationship, the one between an insurance agent and their customers requires commitment and nurturing to be successful. Building relationships with leads and customers takes time, effort, and most of all, a targeted insurance marketing campaign. When you fine-tune your marketing to connect with leads on their terms and on the channels […]
Whether you’re running an automated lead generation campaign or building goodwill locally, your primary goal for generating leads is to connect and build relationships. To do that, you must understand how to get insurance leads using traditional and digital marketing tools that engage them on their terms. Some demographics still insist on face-to-face interactions, others […]
One big reason video is a great marketing strategy: You can connect more personally with your clients when sharing videos versus text content and static images. But as an insurance agent, you may not feel equipped to produce a marketing video. So what should you do first? What are the best methods? What do you […]
