The Secret Psychology of Why People Buy Insurance

The Secret Psychology of Why People Buy Insurance

Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]

Bulls Eye! Target Your Message Where the Money is.

Bulls Eye! Target Your Message Where the Money Is.

Most people confuse ‘advertising’ with ‘marketing.’ Sure, sometimes you can use them interchangeably. But, advertising is generally a sub-set of marketing. The purpose of an ad is usually to get attention. It’s to generate leads. The purpose of marketing is to guide the entire ‘customer journey’ from beginning to end. It’s not just about ‘getting […]

5 Ways to Convert more Leads with Your Landing Pages

5 Ways to Convert More Leads with Your Landing Pages

What is a landing page? Considering all of the moving pieces that go into a marketing system, it may seem a tad obsessive to focus on optimizing your landing pages. But when it comes to the success or failure of your marketing campaigns, your landing page plays a crucial role and presents some of the […]

[Transcript] Robert Hartwig – Director of the Center for Risk and Uncertainty Management, and Clinical Associate Professor at the University of South Carolina, and Immediate Past President of the Insurance Information Institute

Michael: Bob Hartwig, thank you so much for joining us. It’s an honor and privilege to have you with us today. Thank you. Robert: Well, very glad to be here, Michael. There’s a lot going on in this business today. I’m so happy to talk about some of those things with you. Michael: In terms […]

By Adrian Jans | July 28, 2018 |
De-Commoditize Insurance (and Never Sell on Price Again)

De-Commoditize Insurance (and Never Sell on Price Again!)

Let’s imagine that your competitor can offer the same policy and protection you can. The exact same. Who wins the customer? This is a critical problem in insurance today. After all, a LOT of policies are so similar, the average customer just can’t tell the difference. Certainly, not the average customer. And, the mouthpieces at […]

Understand Your Audience to Improve Your SEO

Understand Your Audience to Improve Your SEO

If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]

Two Key Ways to Measure Brand Engagement

Two Key Ways to Measure Brand Engagement

According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding what “engagement” really means and the many questions over […]