Traditional vs. Digital Insurance agents have always been known for their ability to market themselves, even before the advent of the Internet. The rise of digital marketing has created a sea change in the way companies promote their goods and services. Insurance agents are no exception. Many old school marketing techniques that insurance agents used […]
Would you rather do business with a faceless corporation or a member of your community who understands your needs and will work with you to meet them? The answer seems obvious, and it’s precisely how you want people in your community to feel about doing business with you and your independent agency. However, it’s not […]
AA Munro Insurance President Wayne Ezekiel used community social responsibility to grow his online audience to 20,000 Making social media work for you is no small feat. Social media marketing requires more than time and money; it calls for transparency, personality, and content. To start, insurance agents must consider the best ways to introduce themselves […]
In a recent conversation, Nick Andrews, Channel Partner Marketing Manager at Liberty Mutual, talked about the importance of social marketing. But before you dive in head first, it’s a good idea to make sure you are ready to take on social. These five actions need to be on your to-do list if you want to […]
It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]
To say that Michael Reilly has experience working with small businesses to get the right coverage is a bit of an exaggeration. For 23 years he has been with Accenture where he is now the Managing Director. Over that time, he has seen the small business market go through some significant changes. The main message […]
Competition Among Rivals Consolidation. In the past, five million dollars in annual revenue was a big agency. One of the biggest agencies in the United States had almost a billion dollars in annual revenue. Guess what? They’re getting bigger every year. At some point, they are going to do something innovative. (Listen to my recent […]
Popular podcast for independent insurance professionals achieves new milestone September 23, 2019, San Diego, CA – Agency Revolution, a digital marketing company serving independent insurance agents and brokers, today announced that its popular podcast series, the Connected Insurance Podcast, has reached 100,000 listens. Hosted by industry veteran and Agency Revolution co-founder Michael Jans, the Connected […]
There is a lot of talk about content marketing. It is often touted as the most lucrative form of marketing strategy to employ, but the success of a content marketing plan relies heavily on using the right kind of content. So what is the right kind of content? In a recent Live Webinar Roundtable, a […]
I’m going to cut to the quick; as much as I can with a topic as challenging as ‘strategy’. I want to share a glimpse of the thinking, research, and observations behind my strategic recommendations. My clients and followers have heard a small handful of exhortations over recent years: Lean upmarket. Market faster. Grow faster. […]
