Remember word-of-mouth advertising? It’s how insurance agencies built their reputations and their bottom line in their local community. Because insurance markets used to be so localized, a smart agent would network through local organizations, sponsor ball teams, and be there when their customers needed them most. But a lot has changed since those pre-internet days, […]
Insurance Reputation Management Made Easy Your agency’s reputation is its most valuable asset. Whether your customers come into the office or engage online, you better believe they’re doing their homework beforehand. They want to know who they’re doing business with and what other customers have experienced before they make contact. But it’s no longer enough […]
Just like any other relationship, the one between an insurance agent and their customers requires commitment and nurturing to be successful. Building relationships with leads and customers takes time, effort, and most of all, a targeted insurance marketing campaign. When you fine-tune your marketing to connect with leads on their terms and on the channels […]
Whether you’re running an automated lead generation campaign or building goodwill locally, your primary goal for generating leads is to connect and build relationships. To do that, you must understand how to get insurance leads using traditional and digital marketing tools that engage them on their terms. Some demographics still insist on face-to-face interactions, others […]
One big reason video is a great marketing strategy: You can connect more personally with your clients when sharing videos versus text content and static images. But as an insurance agent, you may not feel equipped to produce a marketing video. So what should you do first? What are the best methods? What do you […]
Customer Expectations in Insurance Whether you know it as customer service or a customer experience, meeting customer expectations is familiar territory to insurance agents. But the stakes for meeting expectations in a digital world are higher than ever and insurance agencies must rise to the occasion. Online customers can have expectations that may seem over […]
Outbox is the tool in Fuse™ that allows users to review messages queued for automation and, if needed, make additional edits before they are delivered. It gives new users a chance to know exactly what communications are about to go out and add further personalization if needed—so you can ensure you’re delivering the perfect message […]
With a Zapier account, Fuse™ users can now integrate their campaigns with over 3,000 apps that support Zapier. Here are some quick examples of what that means for Fuse™ users: Automatically add campaign subscribers to a Facebook Custom Audience to improve Facebook ad targeting. Integrate with Lob to automatically send custom direct mail to new […]
The NPS® Dashboard in Fuse™ and Spark™ can now drill down on the performance of a specific location or employee, empowering you to better identify performance issues and improve service for your clients. This update backfills the history for all locations and employees to give you the full view of NPS® performance in your agency. Learn […]
When building a list of contacts, Fuse™ users can now add rules to exclude contacts meeting specific criteria from being part of a list. For example, if you want to run a cross-sell campaign to all current customers except customers with policies under a specific carrier, you now have that option—making it easier than ever […]
