It’s impossible to know exactly how long the COVID-19 crisis will last. With businesses all over the world in quarantine, for many, the financial future is a big question mark. While it is important to focus on what you can do to help your family and community right now, it is also important to start […]
As we are all going through this current crisis it can be confusing for agents when determining strategies to remain profitable. While it is fiscally important to work towards growing and maintaining your agency, it is morally important to act as an authentic member of a community. The way to combine both these strategies is […]
Insurance agents know better than most that change is inevitable. The rate of technological advancement keeps speeding up exponentially. No one knows this better than Tony Tarquini, European Director of Insurance at Pegasystems. For 34 years, he has been working with the largest insurance organizations in the world to help them prepare for technology disruption. […]
The key to a successful content strategy is aligning your content with the needs of your audience. But are you clear about what your audience needs? We’ve all had the experience of wearing clothes that fit us perfectly vs those that feel like they were created for an entirely different body. The experiences are drastically […]
In today’s world, good marketing is centered around content. Consumers are faced with seemingly endless options for whatever service they need. Creating and sharing the right content is how businesses stand out from the crowd and build trust with their audiences. At its core, good content is about offering something valuable to your target market […]
Traditional vs. Digital Insurance agents have always been known for their ability to market themselves, even before the advent of the Internet. The rise of digital marketing has created a sea change in the way companies promote their goods and services. Insurance agents are no exception. Many old school marketing techniques that insurance agents used […]
Would you rather do business with a faceless corporation or a member of your community who understands your needs and will work with you to meet them? The answer seems obvious, and it’s precisely how you want people in your community to feel about doing business with you and your independent agency. However, it’s not […]
AA Munro Insurance President Wayne Ezekiel used community social responsibility to grow his online audience to 20,000 Making social media work for you is no small feat. Social media marketing requires more than time and money; it calls for transparency, personality, and content. To start, insurance agents must consider the best ways to introduce themselves […]
In a recent conversation, Nick Andrews, Channel Partner Marketing Manager at Liberty Mutual, talked about the importance of social marketing. But before you dive in head first, it’s a good idea to make sure you are ready to take on social. These five actions need to be on your to-do list if you want to […]
It’s common to hear agents asking for shortcuts to top-line revenue acceleration. Years ago, they asked, “Does a letter or a postcard work better?” Today, the questions might be “Should we focus on Instagram or Twitter? Email auto-responders versus broadcast messages? How often should we blog? Which campaigns get the best results?” While these are […]
