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Insurance agency websites by ActiveAgency.

Look amazing, get found, sell more, and service better.

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ActiveAgency Platform - Magenta Mockup for Desktop and Mobile

The website solution for insurance agencies.

Your beautiful, new insurance agency website includes everything you need. Look amazing, get found, sell more, and service better.

Forge3 Integration Logo - Vertafore

Seamless AMS Integration!

As an Orange Partner, ActiveAgency integrates with your QQCatalyst agency management system.
See pricing.

Forge3 Partner Logo - Grange Insurance

50% Co-Op Eligible!

As a preferred vendor, ActiveAgency is 50% co-op eligible with Grange! Contact your TSM to see if you qualify.
See pricing.

Forge3 Partner Logo - The Hanover Insurance Group

Welcome Hanover agency!

Forge3 is a preferred vendor of The Hanover Insurance Group.
See pricing.

Forge3 Partner Logo - SIAA

SIAA Exclusive Discount!

As a preferred vendor of SIAA, your first month is free!
See pricing.

Forge3 Partner Logo - Safeco Insurance

Ignite Program Eligible!

You may be eligible for up to $2,000 from the Safeco and/or Liberty Mutual Ignite program.
See pricing.

Look Amazing

The insurance industry’s most impressive websites.

Sell More

Powerful sales tools and lead generation.

Get Found

Local SEO, 5-star reviews, and directory listings.

Service Better

Impressive client features and service center.

Look Amazing

Total wow factor. Professionally designed.

Unlike websites that are built from a generic template, ActiveAgency is designed to reflect your agency and maximize conversions. It’s like getting a custom, highly-optimized website at a fraction of the cost.

Meet Your Designers
Your insurance agency website is designed by one of these incredibly talented people. Everything is handled in-house, before and after launch.

Get Found

See and be seen.

74% of all insurance shoppers start by searching online. It’s time to show up when they do.

Get Found on Google

ActiveAgency is built from the ground up using Google’s best practices for search engine optimization (SEO). All 200+ pages of content are optimized for search, as are the page structures, designs, platform features, and even the underlying code that you’ll never see.

Get More 5-Star Reviews

Capture feedback from clients using the integrated 5-Star Agency Review Form. It’s specifically designed to encourage 5-star reviews on Google, Facebook, and Yelp from your best supporters. This is great for search engine optimization (SEO), too!

Boost Local Traffic

Improving your agency’s search ranking starts with the content of your website. We develop content unique to your agency while paying special attention to the areas you serve. Everything from location-specific pages to technical schema and SEO settings goes a long way.

Show Up in Local Directories

We can submit your agency to leading online directory services, including Google My Business, Apple Maps, Facebook, LinkedIn Company Directory, Bing, and Yelp. Ensuring you have consistent information displayed online can further help search engine optimization (SEO).

Be Active on Social Media

Use our professionally designed posts to stay in front of people on social media. Content is constantly being updated and categorized by personal insurance, business insurance, employee benefits, and general content. Just click and share!

Reach Prospects with Paid Ads

Get in front of your desired audience without breaking the bank. We can help run targeted ads on social media and Google. You just pay the ad budget. Landing pages featuring Clickable Coverage and lead capture forms are already included.

Sell More

Sales tools like you’ve never seen before.

ActiveAgency is home of the industry’s most innovative and proven sales tools. Clickable Coverage, Hello Producer, Video Proposals, Power Panels, and more are all included.

Risk Factor

Most fires are devastating. Besides the emotional impact, the physical damage to your home can be significant. If you lost your home to fire, do you have adequate insurance to replace your home and its contents? Remember, inflation rates on building materials and construction costs rarely track with real estate values. As a result, rebuilding a home can often cost significantly more than expected.


Make sure your homeowners policy contains replacement cost coverage with no cap. This protects you if the cost to reconstruct your home is higher than your current limit of coverage. And, be sure that your insurance includes rebuilding your home to code. Very often, local ordinances and building codes change over time, which may require additional costs.

Personal Property / Contents - Property Damage
Risk Factor

When your home suffers damage due to an unexpected event, your personal property is also at risk. Furniture, appliances, clothing, electronics, and other personal items can also be damaged or destroyed.


Your homeowners insurance policy typically covers personal property, including the contents of your home and other personal items owned by you or family members who live with you. Make sure your homeowners policy includes replacement cost coverage for personal property so that you always receive the full cost to replace whatever item is damaged.

Additional Living Expense / Loss of Use
Risk Factor

When there is substantial damage to your home due to unexpected events such as lightning, fire, or a storm, you may not be able to live in your home until it can be repaired or rebuilt–potentially incurring additional living expenses for lodging, food, and other daily needs.


Ensure that your homeowners insurance policy provides additional living expense or loss of use coverage to compensate you for the additional costs you incur for reasonable housing and living expenses if a covered event makes your house temporarily uninhabitable while it's being repaired or rebuilt.

Valuable Possessions
Risk Factor

Typically, there is a sublimit on homeowner insurance policies for valuable possessions, such as jewelry, furs, fine arts, and other collectibles.


Obtain a personal floater or schedule your valuable possessions to ensure you’ll have the money to replace them.

Medical Expenses
Risk Factor

If a guest is injured while on your property, even when it’s due to a friendly game of baseball, you may be required to pay any medical expenses associated with their injury.


Your homeowners policy should include medical expenses coverage to take care of injuries and treatment - generally not of a serious nature. In the event a person is injured on your property and requires medical attention, you would be able to submit the injury-related medical expenses to your insurance carrier. Medical expenses are usually paid without a liability claim being filed against you.

Personal Liability
Risk Factor

In the unfortunate event that someone slips and falls while on your property, you and your family may be held liable for any injuries that result.


Your homeowners policy includes personal liability coverage to respond to incidents where injuries or damages occur to a third party where you may be deemed negligent. However, you should consider purchasing a personal umbrella or excess liability policy to provide additional coverage limits to protect your assets in case a lawsuit is brought against you.

Miscellaneous Coverage
Risk Factor

The fun that comes with having a trampoline in your backyard can also be accompanied by serious risks, which may not be covered under your standard homeowners insurance policy since coverage varies from state to state and between insurance companies.


You should make sure your homeowners insurance policy covers your trampoline, as many insurance providers refuse to take on trampoline liability and exclude the item from coverage.

Personal Injury / Defamation
Risk Factor

Young people are usually very active online. However, using social media and other sites can increase the possibility of them directly or indirectly damaging someone's reputation and exposing you, the parent, to a lawsuit.


Your homeowners insurance policy includes liability coverage for property damage caused by any member in the family, but likely does not cover rumors or statements that damage a reputation. You may need to seek additional coverage to include liability protection that covers personal injury or defamation.

Umbrella / Excess Liability Coverage
Risk Factor

You invite guests over for a pool party and one of your guests dives into the shallow end of the pool and is permanently injured. They hire a lawyer to represent them and after a long legal battle, you and your family are left financially responsible for their injuries. Do you have enough money in savings to cover your legal responsibilities as well as the legal defense costs?


An umbrella or excess liability policy increases your personal liability limits by adding protection over and above your current auto, boat, or homeowners policies-providing financial value and security. Excess liability insurance is available either by an endorsement to your homeowners policy or available as separate coverage.

Flood Coverage
Risk Factor

You do not have to live near a body of water to suffer loss due to flooding. With the changing weather patterns and more damaging storms occurring around the globe, flood losses are becoming more common in places that are not normally prone to flood damage. Your homeowners policy does not cover damage from flood. Could your home be at risk?


Purchase a flood insurance policy to protect your home and covered contents from certain types of flood losses as designated by the National Flood Insurance Program. A flood policy is purchased as a separate policy through the federal program (NFIP) or through a servicing carrier known as a write your own carrier.

Secondary Home
Risk Factor

Owning a secondary home has the potential of increasing your liability exposures.


Be certain that you extend the liability coverage under your homeowners policy to include your secondary home. You should also consider including the secondary home under an excess liability or umbrella policy to provide for additional liability limits.

Collector Cars
Risk Factor

Collector or classic vehicles often have significant value and require special documentation and unique insurance coverage to ensure they are adequately protected. Even if stored on your property, they are typically not covered under your homeowners insurance.


Insure your collector cars with a specialized insurance company that focuses on and understands the unique nature of collector or classic cars and other vehicles.

Wine Collection
Risk Factor

If you are a connoisseur of wine, you know that it is susceptible to outside environmental exposures that can ruin it. If the collection is damaged, coverage from your homeowners policy is a possible recourse. However, the damage is only insurable if it is a covered cause of loss as outlined in your homeowners policy. A deductible would also apply.


If you have a sizable wine collection, you may want to consider scheduling the collection on your homeowners policy. Doing so expands your coverage and eliminates the deductible in case of a loss. You can also consider unique coverages for wine, such as for spoilage.

Water Damage
Risk Factor

Whether entering from outside your home from a flood or from within your home’s plumbing system, water damage is the most common cause of loss to a home. Many policies exclude losses caused by backup of sewers and drains, and all unendorsed homeowner policies exclude damage caused by a flood.


Careful review is essential to protect your home and belongings from all sources of water damage. We recommend coverage solutions from insurance companies that include backup of sewers and drains. Also, identify cost efficient solutions to address the risk of flood damage in the first place.

Off-Premises Theft
Risk Factor

Surprisingly, standard auto insurance does not cover personal property or contents stolen from your car.


Most homeowners policies offer an option to include off-premises theft coverage as an endorsement, which covers you for theft of your personal property away from your residence.

Clickable Coverage
Educate Using Interactive Graphics

A first for the insurance industry, our groundbreaking (and cool!) Clickable Coverage sales tool includes dozens of interactive graphics designed to educate consumers and take the focus away from price. They’re fun, effective, and way more engaging than PDFs and trifold brochures.

ActiveAgency Clickable Coverage Stats

50+ Graphics and Counting
Dozens of interactive graphics are built into your ActiveAgency website. More are on the way!

We have gained multiple inquiries and interest due to the nature of the Clickable Coverage graphics. They are very popular!

Michael McCoyPresident and COO | Cowell James Forge Insurance Group
Video Proposals
Close More Deals with Video Proposals

Use Video Proposals to record your screen and webcam. ActiveAgency automatically creates a password-protected page that you can send to your clients and prospects to watch the video. This is a great way to explain insurance options, policy terms, and renewals. Total wow factor.

ActiveAgency Video Proposals Close Ratio Increase Stat

* Based on producer feedback.

ActiveAgency Website Feature - Video Proposals

Using Video Proposals has massively increased my close ratio to 91%. Thanks for building such a cool sales tool!

Derek HaydenRisk Architect | Shelbyville Insurance Services
Magenta Demo - Hello Producer Ella T
Hello Producer
Highlight Your Personal Touch

Hello Producer shows the human side of your insurance agency. Simply send a special link to showcase a specific team member’s photo and contact information across the website. Perfect for building and maintaining personalized relationships with prospects, clients, and referral partners.

Power Panels
Establish Trust and Credibility

Highlight testimonials, 5-star ratings, and other news with attention-grabbing message boxes with Power Panels. These panels pop up in a subtle yet effective way as people explore your agency website. They’re proven to build trust and reinforce credibility.

Magenta Demo - Power Panel
Magenta Demo - Lead Capture Forms
Lead Capture Forms
Collect Leads

ActiveAgency is built for conversions and includes proven lead capture forms that are short and sweet. Form submissions are stored in the system and also emailed to you. Never miss an opportunity again and make it as easy as possible for people filling out your forms.

Service Better

Exceed client expectations.

People expect to be able to engage with you online. Give them what they want.

Streamline Client Service Requests

Make life easier for your clients. The 24/7 Client Service Center includes options for reporting a claim, making a policy change, requesting a certificate, requesting an auto ID card, paying a bill, and more.

Simplify Policy Reviews and Renewals

Identify coverage gaps by having clients complete the elegant Policy Review Form online prior to policy renewals. It’s designed to capture important details and make sure you offer the appropriate insurance coverage.

Chat Online

Answer questions and engage with prospects right from your ActiveAgency website with Live Chat. Did you know that 75% of website visitors prefer live chat versus calling to speak with an agent?

Share Important Updates

Notification Bars offer a convenient way to tell people you’re closed for the holiday, you’ve moved locations, or how to file a claim if a big storm is coming. Or, leave it up all the time to drive more quote requests.

ActiveAgency Dashboard

Manage everything, effortlessly.

Dashboard is your central hub for all things ActiveAgency. It’s never been easier to use all of the powerful sales tools and built-in features.

ActiveAgency - Dashboard Mockup Updated
Use the Features

Use the interactive Success Checklist to get the most out of ActiveAgency and maximize results.

See How You’re Doing

Access form submissions, see team leader boards, and view website performance metrics.

Get Unlimited Help

Contact our award-winning, human-powered team for help and guidance along the way.

Power your insurance agency with Dashboard.

Easy, secure access to everything you need to get the most out of ActiveAgency.

Clickable Coverage

Video Proposals

Hello Producer

Power Panels

Notification Bars

Service Center / Forms

5-Star Reviews

Live Chat


Directory Listings

Content Pages

Blog Posts

Office Locations

Team Members


The end result is fantastic and you can just tell that Forge3 has their stuff together. I have gone through several web design projects and this was by far the smoothest. Excellent job!

Adam BurkeDirector of Marketing | Nulty Insurance
Adam Burke - Featured

You’re in good company.

ActiveAgency is the trusted solution in the insurance industry.

Forge3 Reputation - 5-Star Google RatingForge3 Reputation - 1,000+ ClientsForge3 Reputation - 9.9 Post-Launch Client Rating

Everything’s included. Just like it should be.

The industry’s best-looking, most feature-packed websites.

Simple Pricing
Get Found
  • Search Engine Optimization (SEO)
  • 5-Star Review Capture
  • Location Pages with Schema
  • Local Directory Listings
  • Social Media Content / Paid Ads
Sell More
  • Clickable Coverage
  • Video Proposals
  • Hello Producer
  • Power Panels
  • Lead Capture Forms
Service Better
  • 24/7 Client Service Center
  • Policy Review Form
  • Live Chat Integration
  • Notification Bars
  • AMS Connection

Powerful Integrations
Built on WordPress, ActiveAgency is very flexible and works with just about everything. Here are a few examples.

We’re on your team. Every step of the way.

Technology is less confusing with us by your side.

Like you, our business is built on reputation, referrals, and relationships.

On average, an insurance agency signs up for ActiveAgency every day, making it the fastest-growing, highest-rated solution in the industry! But, that alone doesn’t matter much, which is why we work incredibly hard to ensure you’re happy and successful, whether it’s day one or year ten.

Not convinced? Read the raw, unedited feedback from real agencies.

Meet Forge3Watch Demo
Forge3 Team - Office Meeting

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