According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding what “engagement” really means and the many questions over […]
Imagine this. Your insurance customers don’t love you as much as you think. Or, just imagine they don’t love you as much as you want them to. What does that mean to your bottom line? Maybe you’re not looking for LOVE from your clients. But, you do want LOYALTY. That’s where the money is. Because […]
Cross-selling, often referred to as ‘account rounding’, is one of the most powerful ways insurance agents & brokers can not only grow their business, but deepen relationships with existing customers. Despite its many benefits, some agents are nervous to approach customers about purchasing additional policies. If you’re afraid of bugging your customers by reaching out […]
This Spring, we’ve been hard at work sprucing up Connect™ — we hope you’ve noticed things are looking a bit neater! From reorganizing the Sequence Builder, streamlining our login process, and giving you a simple way to neaten up your contacts with a single click, we’re likin’ how things are lookin’ around here. Recently, we’ve set […]
Customer service and marketing are like the peanut butter and jelly of the business world — good individually but even better together. Companies that integrate their customer service and marketing departments enjoy higher customer retention rates and build reputations and businesses that their clients are happy to refer to their friends and families. Customer Retention […]
The old marketing really is dead. Once upon a golden time, insurance agents had a few reliable marketing tricks in their books. Even if they weren’t exactly powerhouse marketing techniques, they were reliably there. Like the yellow pages. Today, that’s a sad joke. Or hanging out at the Rotary and Chamber. Great for one-on-one. But, […]
Like all forms of content marketing, sharing helpful videos is a great way to establish yourself as a reliable source of valuable information for your marketplace and give your SEO efforts some extra muscle. Most importantly, videos will continue to provide ROI years after being published. Video content really stands out from the rest of […]
The snow has melted, pollen is in the air, and we’ve been in spring cleaning mode here at Agency Revolution! We were eager to dust off the cobwebs and make some important tools more clear and less cluttered for you. With mop bucket in hand, we’ve tackled some of the features at the very core […]
Business journals bedazzle us these days with stories of ‘unicorns.’ Startups you never heard of suddenly skyrocket at 10X growth rates. Many are software companies, but not all. While they may not be software companies, they very likely use software as a critical element of their value proposition. But it’s not likely you’ll see the […]
This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The average agency principal with 20% or more equity is 55 years old At 17%, the average age […]
