October 4, 2018

[Transcript] Robert Knop – CEO of Assist You Today

Michael Jans Robert Knop, rhymes with the Pope, how are you? Robert Knop: I’m good. How are you doing, Michael? Michael: I’m great. Thank you very much. First of all, thanks so much for joining us today. You’ve got an area of expertise that a lot of our listeners are really, really curious about. In […]

September 27, 2018

[Transcript] Jerry Jones – CEO of Jerry Jones Direct

Michael Jans: Jerry Jones, thanks for joining us Jerry how are you? Jerry Jones: I’m fantastic, how are you doing Michael? Michael: Well, I’m doing good so let’s give a little background on our relationship and then, of course, your area of expertise. You and I have known each other for goodness’ sakes, I’m saying […]

What's the Inspiration Level of Your Marketing Content?

September 25, 2018

What’s the Inspiration Level of Your Marketing Content?

Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]

Want Sky-High ROI? Here are 3 Places to Begin. Article by Agency Revolution.

September 18, 2018

Want Sky-High ROI? Here Are 3 Places to Begin.

When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]

Solving the Insurance Agency's Greatest Problem

September 4, 2018

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]