Death of the Old School Agency

Death of the Old School Agency

This is an excerpt from the 2018 State of the Insurance Industry Report by Michael Jans: The Death of the Old School Agency: The rise of the new marketing masters. To download the full report, click here. The rumble of change is afoot. But, change isn’t new to the retail insurance insurance agent. After all, […]

7 Steps to an Effective Referral Attraction Process

7 Steps to an Effective Referral Attraction Process

Referrals are one important channel of a personalized marketing plan. Here is a list of ways you can improve the process through which you receive referrals to your insurance agency or brokerage. I invite you to read through the list below and ask yourself how you are doing in the various areas I have highlighted […]

The Insurance Agent & Broker's Guide to Leveraging Gated Content

The Insurance Agent & Broker’s Guide to Leveraging Gated Content

Agents & brokers simply have not mastered this powerful relationship building technique Agency Revolution has spent over 20 years working with the independent insurance channel – providing education, tools, services, and of course, studying the industry itself. In that time we’ve seen digital marketing completely change the game. The independent channel has been slow to […]

The Modern Insurance Consumer is Radically Different: Here's How to Get 7 Times the Lifetime Value From Them

The Modern Insurance Consumer Is Radically Different: Here’s How to Get 7 Times the Lifetime Value from Them

The insurance consumer has changed. So what? What difference does that make to the insurance provider? In particular, what difference does it make to the independent agent or broker? First, let’s examine how those consumers have changed. Simply put, we know they’ve changed because they do things they didn’t do a few years ago. In […]

4 Steps to Making Your Referral Rewards Program Successful for Your Insurance Agency

4 Steps to Making Your Referral Rewards Program Successful

Of course referrals are great – but how do you get them? We all know how important a good referral program is to the success of independent insurance agencies & brokerages today. But maybe you’re not sure how to get started building the right referral rewards program for your insurance agency or brokerage. Have no […]