Why Most Questions About 'Digital Marketing Strategy' are Wrong, Misplaced, and Out of Order

Why Most Questions About ‘Digital Marketing Strategy’ are Wrong, Misplaced, and Out of Order

Because of our firm’s attention on organic growth, our clients typically have asked us for shortcuts to top line revenue acceleration. Members of our client community have frequently shared success stories — ‘this campaign worked really well,’ or ‘this one really got the phones to ring.’ Then the questions would fly in. Years ago the […]

Solving the Insurance Agency's Greatest Problem

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]

[Transcript] Mike Albert – Co-founder of Ask Kodiak

Michael Jans: Mike Albert, thank you so much for joining us. How are you today? Mike Albert: I’m doing well. How are you? Michael: I’m very, very good. Thank you so much. First thing I’ll ask you is for a short thumbnail on your background and what led you to this interesting and important place […]

The Secret Psychology of Why People Buy Insurance

The Secret Psychology of Why People Buy Insurance

Understanding these three reasons people buy insurance can boost your customer lifetime value by 700% Ever wonder why people buy insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But, if you don’t understand it – or your team doesn’t […]

Bulls Eye! Target Your Message Where the Money is.

Bulls Eye! Target Your Message Where the Money Is.

Most people confuse ‘advertising’ with ‘marketing.’ Sure, sometimes you can use them interchangeably. But, advertising is generally a sub-set of marketing. The purpose of an ad is usually to get attention. It’s to generate leads. The purpose of marketing is to guide the entire ‘customer journey’ from beginning to end. It’s not just about ‘getting […]