You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities. Creating a user experience that addresses a broad range of needs not only reflects well on your […]
As a successful modern insurance agent, you know that quality copy is the foundation of your online presence. It describes your services, differentiates you from competitors, and communicates your personality in a way that makes you easy to find through search engines. Whatever your writing skill, it is essential not to try and write all […]
Email campaigns are still one of the best marketing tools available for insurance agencies and brokerages. Data shows email marketing continues to be one of the most effective marketing channels. The automation of email marketing for insurance makes this communication medium even more powerful. When you adopt insurance email marketing automation, you’ll find plenty of […]
You hear it all the time: Insurance agents who want to compete in today’s market need to adopt technological solutions to help them find, convert, and retain clients. The problem is you didn’t become an insurance agent to spend all your time managing different technology solutions. Your first priority is to your clients. Anything that […]
The secret? Combine Client Data and Automation Want to hear a disturbing statistic? While 83% of satisfied customers are willing to give a referral, only 29% actually do. Why is that? The answer is simple: Agents don’t ask every satisfied customer to give them a referral. But imagine if they did… It’s not surprising that […]
When it comes to adopting a marketing solution, many insurance agents know that it is important but don’t know how much effort it will take to maintain. A good marketing solution needs to work for the long term. Short sprints of marketing may seem like they are beneficial but it is the long-term solutions and […]
The insurance industry has always been built on relationships. This won’t change anytime soon. How we build and maintain those relationships, however, has changed significantly in recent years. In digital marketing, we call this lead nurturing. The benefits of designing and automating a lead nurturing plan are considerable. Statistics show that companies with a mature […]
How a fully-loaded digital hub and expert marketing guidance elevated this newly independent agency Lofton Wells Insurance, a Tennessee-based former Nationwide Exclusive agency has served customers across the south for more than 30 years. As the agency prepared for their transition to independence, upgrading the website and establishing digital marketing capabilities were essential first steps. […]
Social media for independent insurance agencies is an important part of digital marketing today. However, the hallmarks of great social activity still elude many insurance agents. Here are five proven ways to breathe new life into your social media efforts to attract more insurance consumers to your insurance agency. 1. Study your audience Before you […]
Marketing automation integrates with HawkSoft management system to close half of all sales calls Independent insurance agency All Lines Insurance returned to Agency Revolution seeking to enhance its digital presence and leverage the wealth of data in its agency management system. Impressed with how seamless it was to integrate with HawkSoft, the team quickly spun […]
