With Fuse™, the insurance industry's leading marketing automation tool, you can use the client and policy data in your agency management system to deliver personalized communications throughout the customer lifecycle.
By delighting and engaging clients at key points in the customer journey, your agency will improve retention, client acquisition, policies per customer, and staff efficiency.
Fuse™ offers the deepest two-way integration of any insurance marketing automation tool—empowering you to micro-target and trigger email, text, and direct mail communications based on more than 100 client and policy data points.
Automate communication at scale without losing that personal touch.
Creating your own automated campaigns is simple too. Fuse’s modern email builder lets anyone easily design professional-looking email campaigns complete with text, graphics, and video.
Do you have locations across multiple states, regions, or across the entire US? No problem. Fuse™ is the only marketing automation tool that has the ability to create campaigns once, then instantly execute them across multiple offices and brands.
This advanced feature coupled with Sender Personalization ensures each communication comes from the person at the agency the consumer has a relationship with, which significantly improves engagement.
Communicating in the customer’s preferred channel creates an even more personalized experience. Fuse™ lets you send messages and build sequential omnichannel campaigns using email, text, and direct mail. It also lets you create multiple senders so clients receive messages from the right person.
Fuse has robust Net Promoter Score (NPS) capabilities. Agencies can measure customer satisfaction with the company, staff, or products offered. Understanding which clients are promoters and which are detractors can help you improve retention, get more online reviews and referral business.
See exactly how Fuse™ campaigns are growing your insurance agency with the business insights dashboard. At a glance, track your book of business, active customers, policies in force, individual performance, and more—so you can make the best strategic decisions to drive growth in your insurance agency.
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