6 Killer Secrets to Killing it on Social Media, blog article from Agency Revolution

November 6, 2018

6 Killer Secrets to Killing it on Social Media

We’ve said it before, and we’re going to keep saying it until insurance agents figure it out: social media is an essential part of marketing today. The most effective tactics of yesteryear can no longer be relied on. They’re losing their effectiveness because people’s habits have changed and your audience has migrated. If you want […]

The Single Most Impotant Question You Must Ask Your Agency This Year – Blog Article from Agency Revolution

October 16, 2018

The Single Most Powerful Marketing Question You Must Ask Your...

Want to know the latest marketing tricks to grow your agency? I might know them all. Over the years, I created quite a few. But not anymore. Tricks are for kids. I have something better. It makes more money. It saves effort. It’s simple. (Simple does not mean ‘easy’ – but this can be easier […]

8 Clues That You're Ready for Marketing Automation in Your Agency or Brokerage

October 2, 2018

8 Clues That You’re Ready for Marketing Automation in Your...

  How do you know if you need marketing automation for your insurance marketing solution? Is it possible that some agencies or brokerages should not invest in marketing automation? After all, if marketing automation can do these things, why not do it today? Automate workflows, so your team gets more done – and touches more […]

What's the Inspiration Level of Your Marketing Content?

September 25, 2018

What’s the Inspiration Level of Your Marketing Content?

Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will my audience care? You aren’t creating content for yourself. You’re creating it […]

Want Sky-High ROI? Here are 3 Places to Begin. Article by Agency Revolution.

September 18, 2018

Want Sky-High ROI? Here Are 3 Places to Begin.

When it comes to where you ought to put your marketing dollars, you, of course, want it to come back to you – in multiples: A few dollars in, lots of dollars out. As your content marketing journey evolves, you’ll test and experiment. You’ll discover hidden marketing gems that work for you. When you start, […]

Solving the Insurance Agency's Greatest Problem

September 4, 2018

Solving the Insurance Agency’s Greatest Problem

Insurance agencies have a communication problem. The problem isn’t that agents aren’t doing a good job communicating what they want in an effective matter; it’s that they aren’t communicating at all! That infamous study from Deloitte that showed 60% of insurance customers don’t feel like they get any communication or value from their agent after […]

Other People's Work: What You Need to Do... What Others Can Do for You

August 28, 2018

Other People’s Work: What You Need to Do… What Others...

You don’t need to do it all yourself. Marketing is a team sport. Your own team – the agency staff – must be engaged. To help the agency ‘listen’ and record questions that your marketplace has. And, to help distribute content using ‘the Lagniappe Method.’ But, your team – and your expanded team – can […]

Why do People Buy Insurance? Blog article from Agency Revolution

August 14, 2018

Why Do People Buy Insurance?

Why do people purchase insurance? A crystal clear understanding of this can quickly take your agency to the next level, especially as new digital competitors lust after your customers. But if you don’t understand why people buy — or your team doesn’t — you’re losing sales and attracting unloyal clients. If you really understood the […]

Bulls Eye! Target Your Message Where the Money is.

August 7, 2018

Bulls Eye! Target Your Message Where the Money Is.

Most people confuse ‘advertising’ with ‘marketing.’ Sure, sometimes you can use them interchangeably. But, advertising is generally a sub-set of marketing. The purpose of an ad is usually to get attention. It’s to generate leads. The purpose of marketing is to guide the entire ‘customer journey’ from beginning to end. It’s not just about ‘getting […]

Webinar Replay: Becoming an Independent Agency: Part 2