5 Ways to Convert more Leads with Your Landing Pages

July 31, 2018

5 Ways to Convert More Leads with Your Landing Pages

What is a landing page? Considering all of the moving pieces that go into a marketing system, it may seem a tad obsessive to focus on optimizing your landing pages. But when it comes to the success or failure of your marketing campaigns, your landing page plays a crucial role and presents some of the […]

De-Commoditize Insurance (and Never Sell on Price Again)

July 24, 2018

De-Commoditize Insurance (and Never Sell on Price Again!)

Let’s imagine that your competitor can offer the same policy and protection you can. The exact same. Who wins the customer? This is a critical problem in insurance today. After all, a LOT of policies are so similar, the average customer just can’t tell the difference. Certainly, not the average customer. And, the mouthpieces at […]

Why Agents & Brokers Must Plan Their Content Around Their Customers, Not Themselves

July 17, 2018

Why Agents & Brokers Must Plan Their Content Marketing Around...

The less your content marketing is about you, the more you’ll get from it People pursue marketing for obvious reasons. They want more. More leads. More sales. More policies per customer. More referrals. More retention. But, your market wants none of that. They don’t show up at the marketing party to hear about what you […]

5 Monster Reasons Brokers Must Get Caught Up With Their Own Customers Fast

July 10, 2018

5 Monster Reasons Brokers Must Get Caught Up With Their...

What are the forces affecting agencies today? And what should agents do about it? Let’s have the courage to analyze it, examine it, poke it, prod it – and see how our channel stands up to the closest scrutiny. (Hint: there’s good news at the end!) First, let’s look at what ‘the five forces’ reveal […]

Understand Your Audience to Improve Your SEO

July 3, 2018

Understand Your Audience to Improve Your SEO

If we could make one point about SEO it would be this: To optimize your site for search engines you need only to optimize it for your ideal client. If you create a website that provides real and specific value that is clearly communicated to those who are searching for what you have to offer, […]

Two Key Ways to Measure Brand Engagement

June 26, 2018

Two Key Ways to Measure Brand Engagement

According to a Marketing Week survey, over 78% of participants consider brand engagement an important Return on Investment (ROI) metric, yet almost a third also say that brand engagement isn’t taken seriously by management at a company. This disconnect is likely because of the confusion surrounding what “engagement” really means and the many questions over […]


June 8, 2018

A Simplified Segment Builder

This Spring, we’ve been hard at work sprucing up Connect™ — we hope you’ve noticed things are looking a bit neater! From reorganizing the Sequence Builder, streamlining our login process, and giving you a simple way to neaten up your contacts with a single click, we’re likin’ how things are lookin’ around here. Recently, we’ve set […]

Why Customer Service is the New Marketing

June 5, 2018

Why Customer Service is the New Marketing

Customer service and marketing are like the peanut butter and jelly of the business world — good individually but even better together. Companies that integrate their customer service and marketing departments enjoy higher customer retention rates and build reputations and businesses that their clients are happy to refer to their friends and families. Customer Retention […]

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