If I asked you what the largest generation in terms of sheer numbers is, would you guess it’s Millennials? That’s right. Millennials now outnumber even baby boomers just in sheer numbers. Just take a look at this data from the US Census Bureau: Attracting these younger policyholders doesn’t need to be as challenging as one […]
Insurance agencies are always looking for the best ways to serve their clients. Whether that be through enhancing their services or increasing their communication. There’s always more an insurance agency can do to improve how they present themselves to their customers. If you’re an agency that’s looking to upgrade its client communication and customer service […]
As the most powerful and intelligent marketing automation platform available to insurance agencies, Fuse™ provides various features to enhance and simplify your marketing. But with so many bells and whistles, some of the greatest benefits can slip by unnoticed. In this post, we’ll outline a few of our platform’s most powerful features to help insurance […]
Just like any other relationship, the one between an insurance agent and their customers requires commitment and nurturing to be successful. Building relationships with leads and customers takes time, effort, and most of all, a targeted insurance marketing campaign. When you fine-tune your marketing to connect with leads on their terms and on the channels […]
You hear it all the time: Insurance agents who want to compete in today’s market need to adopt technological solutions to help them find, convert, and retain clients. The problem is you didn’t become an insurance agent to spend all your time managing different technology solutions. Your first priority is to your clients. Anything that […]
Referrals are one important channel of a personalized marketing plan. Here is a list of ways you can improve the process through which you receive referrals to your insurance agency or brokerage. I invite you to read through the list below and ask yourself how you are doing in the various areas I have highlighted […]
