5 Email Templates for Insurance Agencies blog article from Agency Revolution

January 5, 2022

Email Marketing for Independent Insurance Agents

As an insurance agent, you know that email marketing can provide an incredible ROI (36 to 1). But what makes email marketing so effective, and how can you stand out in your recipient’s inbox? In this article, we’ve broken down the key elements of successful insurance emails – all to provide a list of email […]

Insurance Agent Client Onboarding in 5 Steps blog article form Agency Revolution

October 12, 2021

Insurance Agent Client Onboarding in 5 Effective Steps

You’ve converted a lead and sent an onboarding email to welcome them to your agency. The hard part, marketing to and nurturing your leads, is over. But what may seem like an end result is a new beginning for both you and your new customer. When you consider that converting a lead can cost up […]

Insurance Agent Websites: 5 Things Every Site Needs Blog Article from Agency Revolution

March 23, 2021

Insurance Agent Websites: 5 Things Every Site Needs

You invest your resources to drive more traffic to your website, but is your insurance agency’s website pulling its weight? Site visitors want to know about your brand, which niches you serve, and who you are. They want to know these things on their terms, which means publishing informative and interesting SEO-friendly content delivered via […]

How Website Accessibility Helps Grow Your Business

November 10, 2020

How Website Accessibility Helps Grow Your Business

You may already use automation to improve the user experience for prospects and customers visiting your website, but is it enough? Your insurance website should provide the best user experience — regardless of a visitor’s limitations or disabilities.  Creating a user experience that addresses a broad range of needs not only reflects well on your […]

How to Hire and Work with a Copywriter for insurance agents article from Agency Revolution

November 3, 2020

How to Hire and Work with a Copywriter

As a successful modern insurance agent, you know that quality copy is the foundation of your online presence. It describes your services, differentiates you from competitors, and communicates your personality in a way that makes you easy to find through search engines. Whatever your writing skill, it is essential not to try and write all […]


June 26, 2020

Transitioning from a Captive Agent to an Independent Insurance Agent

What Is a Captive Insurance Agent? A captive agent works for an individual insurance carrier and is paid with commissions or a combination of commissions and salary. The agent may be a full-time employee or an independent contractor. Captive agents have in-depth knowledge of their particular company’s insurance products, but can’t help a client who […]

6 Ways to Use Automation to Improve Customer Experience blog article from Agency Revolution

June 23, 2020

6 Ways to Use Automation to Improve Customer Experience

How to Create an Automated Customer Engagement System It’s true in every field, but perhaps even more so for insurance–it all comes down to the customer’s experience. According to PWC, 82% of buyers are willing to pay more for a great customer experience. A Walker study found that 2020 would be the first year for […]

How to Grow Referrals with Insurance Email Marketing

June 9, 2020

How to Grow Referrals with Insurance Email Marketing

Do you know which marketing efforts bring your agency or brokerage the highest ROI?  If you think paid ads, inbound marketing, and email campaigns give you the best return, you may miss out on one of the most lucrative sources for growing your business:  referrals.  A study about customer loyalty in Property & Casualty insurance […]

Converting Detractors to Promoters: Harnessing the Power of NPS® blog article on Agency Revolution

May 4, 2020

Converting Detractors to Promoters: Harnessing the Power of NPS®

NPS® is one of the most popular and useful survey methods available, and is considered the gold standard for customer experience metrics. The surveys identify and categorize your clients as “Promoters,” “Detractors,” and “Passives.” Information is gathered by asking your clients to fill out a survey that measures how likely they are to recommend your […]

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